DC516 | 2 years part time
Marketing has been dominated in recent years by a shift to digital, mobile and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as forthcoming.
The MSc in Digital Marketing is designed to help participants understand how digital technologies are changing consumer behavior and equip them with the knowledge to engage with consumers using digital channels.
Graduates from this programme will have highly-developed competencies in communicating and marketing using social media, analytics and other digital and mobile technologies.
Dublin City University has forged a reputation as Ireland's University of Enterprise, through its strong, active links with academic, research and industry partners both at home and overseas.
Our solid industry relationships have allowed us to instil an enterprising culture into our postgraduate courses which has resulted in DCU Business School’s reputation as being Ireland’s most innovative business school.
We provide a unique learning environment where students are encouraged to develop their creativity and skills as innovators.
The quality of our teaching, our small class sizes, our high levels of industry engagement make us stand out, and have been recognized by AACSB, the oldest and most prestigious global accrediting body for business schools.
DCU graduates are highly sought after in the job market, with many going on to pursue management roles in organisations both at home and abroad.
Digital marketing changes rapidly and is experiencing phenomenal growth. Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including Google, Edelman, Accenture, Dell, An Bord Bia, Paddy Power, Bank of Ireland, Novartis and others.
- Agency Strategist
- Brand Account Manager
- Business Analyst
- Data Analytics
- Digital Account Executive
- Digital Project Planner
- Direct Marketing Executive
Please see the DCU Online Prospectus for entry requirements.