John Connolly is a senior lecturer at DCUBS. He holds a PhD from University College Dublin. He currently teaches Qualitative Research Methods, Digital Advertising, and Marketing Communications. His research interests include organizational change, advertising, and sport. Along with Dr. Paddy Dolan (Dublin Institute of Technology) he has published extensively on various aspects of Gaelic games and the Gaelic Athletic Association. He has also published on doping in professional cycling. His most recent work has examined the subject of advertising. He is a member of editorial board of the European Journal for Sport and Society.