James is a Senior Researcher in Dublin City University Business School. Prior to this, he worked as a Specialist Researcher for SAP Research. His research interests include Web and Cloud based simulation, supply chain management, and discrete event simulation. In the past he has collaborated with a number of academic and industrial partners, including Sercom Solutions, Dell, Sanmina-SCI, British Telecom and Flexiant. He holds a B.Tech in Information Technology and Telecommunications, an M.Tech in Computer Integrated Manufacturing and a Ph.D from the University of Limerick. His Ph.D is in the area of Web based simulation applied to contract costing for outsourcing enterprises.