Professor Theo Lynn is Professor of Digital Business at DCU Business School and is the Principal Investigator of the Irish Centre for Cloud Computing and Commerce, an EI/IDA funded Cloud Computing Technology Centre. Professor Lynn specializes in the role of digital technologies in transforming business processes. His main teaching areas are strategy and digital marketing. Previously, he was Associate Dean (Industry Engagement and Innovation) at DCU Business School (2015-2017), Business Innovation Platform Director for DCU (2015-2016) and Director of the Leadership, Innovation and Knowledge Research Centre at DCU (2009-2011). He has won over 180 grants representing over €12m in funding. Professor Lynn received a Bachelor in Business and Legal Studies, an MBS (Management Information Systems) and a PhD (Law), all from University College Dublin. He has been a Visiting Professor to Tec de Monterrey (Mexico), Northeastern University (China), and Tongji University (China) amongst others. He has taught modules in corporate finance law and information systems and database design at UCD and digital marketing and business analytics at NUI Maynooth. Professor Lynn is an Expert Evaluator for the European Commission and is a PI on the Horizon 2020 funded CloudLightning and RECAP projects. He has been published widely including the European Journal of Marketing, Information, Communications and Society, the Journal of Distributed and Parallel Computing, the International Journal of Advertising, European Planning Studies and others. He is a regular speaker at both academic and industry conferences. Professor Lynn has founded a number of companies incl. Enki Information Systems, Educational Multimedia Group and Atomic Assets, the businesses of which have been acquired by Rochford Brady Group, Intuition and Cambridge University Press respectively. He advises a number of domestic and international companies.