MSc in Electronic Commerce
DC506 | 12 months full time
The MSc in Electronic Commerce is designed for graduates of business and computing degrees who want to advance their careers in the growing ICT industry in Ireland and abroad.
The programme is designed to produce the kind of digital business technologists, managers, entrepreneurs and innovators in greatest demand by the information economy.
Jointly delivered by DCU Business School and the School of Computing, you will be equipped with a powerful combination of technological and business skills by working on applied projects in electronic commerce.
Students will take a number of key management based modules, with a specific focus on electronic commerce. Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. The challenges organisations face when introducing information technology and the choices management make when leading such large-scale IT-enabled change initiatives are explored in the Organisation and Management in the Networked Era module. Students will analyse and select the most appropriate business modelling tool or technique for problem situations in Business Process Innovation. Students will have the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea in E-Commerce and Entrepreneurship.
Students will also take a number of computing based modules. Information Access aims to familiarise students’ with aspects of information management which impact the way we create, organise, manage and use information in society today. eCommerce Infrastructure introduces students to the principles and techniques for the development of software applications supporting eCommerce sites and activities. Risk, Regulation & Ethics in e-Commerce gives students an understanding of the challenges that managers encounter in the digital realm and gives them an increased ability to make sound business judgements in managing the digital enterprise. The Object Orientated Programming module aims to give the students a foundation in Java Programming, while students are introduced the tools and techniques for constructing, optimising and maintaining websites as part of the Web Design & Implementation module, addressing web usability, design guidelines and user experience.
The unique and highly regarded Next Generation Management module provides students with the opportunity to develop the competencies required for successful management and leadership careers. It focuses on four key themes: personal and career development; research skills; global and societal awareness; and digital media and communication. Particular emphasis is placed on reflective and critical thinking, collaborating with people, creating and sharing knowledge and dealing with complexity.
Finally, the Practicum, which is completed over the summer months, affords students opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. It is intended to expose the student to an analysis of a real-world problem in the ecommerce area, putting into practice the theoretical materials covered in earlier modules.
Graduates have pursued a variety of careers in the information economy as managers, entrepreneurs, business analysts, e-marketing specialists and e-business technologists. Graduates have found work in the growing multinationals based in Dublin including Google, Facebook, Linkedin and Adroll. Other graduates are working in specialist e-commerce organisations such as Paddy Power. Other students have developed their entrepreneurial talents and have won awards for their work.
Please see the DCU Online Prospectus for entry requirements.