Business Analytics Stream

Business Analytics

The data-driven economy requires new types of evidence-based managers and analysts equipped with the latest techniques to capture, analyse and make strategic and real-time decisions. To this end, the new data analytics pathway on our Business Studies degree provides students with business analytical capabilities that are in high demand in every sector.

What will I Study?

Students on our business analytics pathway will learn about converting business data into valuable information through the use of statistical techniques and advanced software. The pathway will commence with a solid foundation in statistics in Year One. The analytics modules will teach students how to deal with large quantities of data, through combined tools of statistical analysis and software, to solve problems and make sound business and management decisions. Through the specialist modules in final year, students are equipped with the tools of the trade, learning about, through and with a wide range of software technologies and dashboards, including R, Tableau, SPSS and programming languages like Python. Students will also gain experience in evidence based logic and data visualization.

Student Outcomes

On completion of this specialism students will have obtained:

• A solid grounding in the statistical and technical methods of data analysis;
• Practical skills and experience in using business analytics to support a range of business processes, problems and contexts;
• The ability to articulate how Big Data and advances in analytical techniques including machine learning, deep learning and artificial intelligence can generate and capture business value and support effective business strategies;
• A strategic mind-set and the ability to acquire the knowledge and skills needed to manage and support business analytics projects and initiatives.

Graduates will benefit from enhanced employability in the management consulting sector in Ireland or in roles as business analysts in a wide range of industries driven by digital transformation, all of which are major sources of employment. Future roles include those of Business Analyst, Business Intelligence Analyst, Management Consultant and Business/Data Analytics Project Manager. These industries require workers with diverse analytical, technical, social and strategic mind-sets and skills, as well as hands-on experience.

To find out more about the Bachelor of Business Studies, please click this link