Bachelor of Business Studies: New Specialism in DC111
Business Analytics
The data-driven economy needs new types of evidence-based managers and analysts equipped with the latest techniques to capture, analyse and make strategic and real-time decisions. The new data analytics pathway on our Business Studies degree gives students business analytics capabilities in high demand in every sector.
What will I Study?
On the business analytics pathway, you’ll learn about converting business data into valuable information by using statistical techniques and advanced software. You’ll start with a solid foundation in statistics in Year One.
The analytics modules in later years will teach you how to deal with large quantities of data, through combined tools of statistical analysis and software, to solve problems and make sound business and management decisions.
Throughout the specialism, you’ll be equipped with the tools of the trade, learning about, through and with a wide range of software technologies and dashboards, including advanced MS Excel, SQL, Tableau, SPSS and programming languages like Python and R. You’ll also gain experience in evidence based logic and data visualization.
What You’ll Learn
Once you graduate, you’ll have:
• A solid grounding in the statistical and technical methods of data analysis;
• Practical skills and experience in using business analytics to support a range of business processes, problems and contexts;
• The ability to articulate how Big Data and advances in analytical techniques including machine learning, deep learning and artificial intelligence can generate and capture business value and support effective business strategies;
• A strategic mind-set and the ability to acquire the knowledge and skills needed to manage and support business analytics projects and initiatives.
You’ll benefit from enhanced employability in management consulting or as a business analyst in any of a wide range of industries driven by digital transformation, all of which are major sources of employment.
Future roles could include:
- Business analyst
- Business intelligence analyst
- Management consultant
- Business/data analytics project manager
To find out more about the Bachelor of Business Studies, please click this link
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