DC517 | 2 years part time
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
"This course made a real difference to my career. Three things in particular about the programme stand out; industry-relevant modules, learning from experienced practitioners, and a work-friendly timetable. I graduated with a qualification that gave me a definite edge in gaining employment in my sector of choice."
Thantap Pankhao, Market Specialist, Facebook
For Fees information, see our fees booklet.
Dublin City University has forged a reputation as Ireland's University of Enterprise, through its strong, active links with academic, research and industry partners both at home and overseas.
Our solid industry relationships have allowed us to instil an enterprising culture into our postgraduate courses which has resulted in DCU Business School’s reputation as being Ireland’s most innovative business school.
We provide a unique learning environment where students are encouraged to develop their creativity and skills as innovators.
The quality of our teaching, our small class sizes, our high levels of industry engagement make us stand out, and have been recognized by AACSB, the oldest and most prestigious global accrediting body for business schools.
DCU graduates are highly sought after in the job market, with many going on to pursue management roles in organisations both at home and abroad.
You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.
Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including Facebook, Google, Microsoft, Yahoo!, Edelman, Accenture, Dell, An Bord Bia, Core Media, Starcom, Oracle, Trivago, Adroll and many more.
Our students also often compete in national and international marketing competitions. The success of our students at this level is a testament to the quality of learning and rich teaching that sits at the core of the DCU student learning experience.
- Class of 2015 - European Digital Communication - ‘Best Master’s Thesis’ / Platinum MarCom (Marketing & Communication) Award 2016
- Class of 2016 - An Post Marketing Student of the Year
- Class of 2017 - 2017 Marketing Edge Collegiate Echo Winners
Please see the DCU Online Prospectus for entry requirements.