Bachelor of Business Studies

course overview

The Business Studies degree course is designed to give you an introduction to the foundations of business and guide you to a specialisation in economics, management, finance, marketing, HR or business analytics.

Since the 1980s, the programme has continually adapted to reflect business studies theory and, especially, developments in business practice in the real world. Through elements such as business simulations and new enterprise development projects, we set out to stimulate and foster imaginative thinking among our graduates, giving you the skills to arrive at solutions to business problems.

The four-year course includes an optional 11-month paid work placement that gives you the opportunity to experience working in a real business environment. Alternatively, you can opt to spend a year at one of our partner universities in Europe.

PODCAST

Business Studies student Sinead McCrohan chats to broadcaster Leanne Hanafin about what new students can expect in first year, her paid work experience, exams and continuous assessments and career opportunities.

Why Do This Course?

The Business Studies degree gives you a solid grounding in the many skills required to pursue a successful career in business. The greatest strength of the course is its entrepreneurial focus and relevance to management practice.

In Year One and Two, you’ll take modules from a range of business areas including accounting, economics, IT, marketing, management, finance, psychology and law.

In Year Three, you can opt to do a year-long work placement or study abroad at one of our partner universities in Europe.

In your final year, you’ll take a number of key modules including Business Strategy and New Enterprise Development, while specialising in an area of business that interests you. Students can opt for business economics, finance, management, marketing, human resource management and business analytics.

DCU Business School, accredited by AACSB, has a strong international reputation for the quality of its programmes and graduates

Specialise in a key business area (economics, management, marketing, HR, finance and business analytics) in final year

Develop skills in communications, IT, teamwork and problem solving

Choose between an option work placement or study abroad programme in Year 3

Strong entrepreneurial focus encourages innovation and creativity

DCU’s unique modules like DICE (Digital Innovation, Creativity and Enterprise) and NED (New Enterprise Development) will expose you to multiple, innovative modes of learning, including online e-learning, live webinars and mini-conferences

View the course Structure

Career Prospects

When you graduate, you will be ready to make a genuine and lasting contribution to any workforce. Indeed, graduates from the BBS have an international reputation for making an immediate and significant contribution, whatever path they choose. As shown in surveys of university graduates, graduates of this course are now among the most sought-after business graduates in Ireland. Depending on your final-year specialism, you may qualify for exemptions from examinations of certain professional bodies. (All exemptions awarded to graduates are subject to annual review and revision by the various professional bodies.)

So, whether you want to pursue an industrial, commercial or public career, or to establish your own business, there’s no better place to start than at DCU.

This course is also suitable for those who ultimately wish to pursue a career in teaching, as it is recognised by the Teaching Council for teaching Business Studies and Economics.