EXPLORE POSTGRADUATE FULL TIME
MSc Insights and Innovation| Postgraduate Full Time
DCU Business School is ranked in the top 90 Business Schools in Europe in the 2020 Financial Times Ranking, one of only three Irish Business Schools to achieve this ranking. The Financial Times Ranking for Business Schools is one of the most highly acknowledged and widely cited authorities on quality and performance of institutions globally.
The MSc Insights and Innovation has been designed in partnership with Bord Bia and offers a formal learning and development programme in insight-led innovation that will enhance and develop the innovation capability within Ireland’s food, beverage and horticulture sector.
Our vision for this programme is to forge the next generation of world-class innovators to join the food, horticultural and beverage sectors who will use their creativity, talent and skill to drive sustainable, scalable, profitable and insight-led growth for their host companies and for their industry.
This 18-month programme combines study and work placement in a Bord Bia company. It begins with an intensive academic element, with modules taught by experienced thought-leaders in the field of sustainability and the food industry. Following this, the focus moves to experiential learning, as participants conduct placements at the headquarters of the world’s leading food companies where they work side-by-side with leading insight and innovation practitioners.
This combination of academic content and work placement enables participants to directly apply the insights gained from DCU Business School coursework to their placement company, with immediate and direct benefit to host companies.
Successful applicants will be fully funded and will receive an annual €20,000 bursary to cover living and some travel expenses.
|September to December 2020||Academic programme at DCU Business School|
|January – June 2021||Placement with a Bord Bia host company, typically in an insights, marketing or innovation team. You will attend DCU 4 days per month in this phase.|
|June – August 2021||Placement continues|
|September to December 2021||Placement with a Bord Bia host company continues, and you will attend DCU 4 days per month in this phase.|
|January 2022 – March 2022||Continue your placement while completing your dissertation.|
Our programme focuses on sources of growth. The main themes of assignments are:
- Geographic expansion
- Digital opportunities
- Insight-led innovation
**Please note this programme is no longer accepting applications for the 2020 intake.
For further information on Bord Bia please see https://www.bordbia.ie/careers/msc-insight-innovation
Why Do This Course?
The food and beverage industry is Ireland’s oldest industry and biggest employer, and it is set to see major investment, innovation and growth over the coming years. You’ll develop a skillset that’s highly sought after with excellent prospects for employment in this sector upon graduation
You’ll work at the beating heart of Irish food, drink and horticulture during your placement at a Bord Bia company, learning about how Irish food and beverage companies understand their consumers, plan for evolving trends and constantly adapt to develop new products.
Learn from DCU Business School’s world-class academics in this field, as well as industry experts, to develop your skillset in sought-after areas such as design thinking, product development and consumer insights. You’ll apply this knowledge immediately to live projects in your host company.
Establish a lifelong relationship with Bord Bia and become part of the network of Bord Bia Talent Academy programme graduates, who will lead Irish food into its future.
Creativity in the design and delivery of the programme:
High levels of creativity are evident in the design of the modules and their content. Equally, bringing in partners to input on the programme will expose our students to the contemporary leaders in creativity, innovation and design thinking. Students will hear from the very best practitioners in their field and they will be going on site to Fjord and other leading innovation agencies in Ireland. Students will also get to visit innovation hubs in food and non-food companies.
Students will get to spend a day in our Lego Serious Play Lab and they will also get to work and attend classes in Accenture, in Talent Garden, in the Thinking House and in DCU Alpha campus. Site visits will also take place to Diageo, Irish Distillers, Bord na Mona and Kerry Foods.
We will also be deploying blended learning as some of the module content can be accessed on our award winning platform Future Learn.
WHAT WILL I STUDY?
Semester 1 Modules:
- Design Thinking
- Reflective Leadership
Semester 2 Modules:
- Customer Insight Generation
- Innovation Strategy
- Market & Consumer Research
- Global Marketing & Brand Strategy
Semester 3 Modules:
- Consumer Innovation Adoption
- Innovation in a Digital Age
- Practical Application of Innovation Concepts & Creativity in Business
The MSc Insights & Innovation is ideal for anyone aspiring to be an effective innovator in the agri-food industry. It directly prepares graduates for roles in innovation leadership, with both the technical and entrepreneurial skill sets required.
Many global companies are choosing to locate their innovation, R&D, and technology centres in Ireland. This programme helps such companies to build world-class talent in the area of innovation and design thinking for the food, beverage and horticulture industry.
Placements and industry projects are an integral part of the programme and provide participants an opportunity to bridge or translate the theory of innovation and strategy into practice. Students will learn from host companies, their channel customers and their consumers. You will foster new and lasting relationships with key stakeholders in the industry.
You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in the agri-food industry. Your knowledge of the food, horticulture and beverage sector environment and the ability to be able to think innovatively and strategically coupled with your exposure to new methods and technologies will ensure you are in high demand by employers.
For further information on Bord Bia companies please see https://www.bordbia.ie/careers/msc-insight-innovation
If you are a graduate with a primary degree (or significant experience) and would now like to embark on the next chapter in your career in the food industry, this opportunity is for you.
DCU Business School and Bord Bia are now seeking applications from ambitious recent graduates who come from a broad range of undergraduate degrees and who want to develop their global food industry expertise.
General Entry Requirements
For admission to the M.Sc. Insights and Innovation candidates must hold –
A 2:1 Honours degree, or equivalent international qualification
A minimum of 3 years’ work experience ideally in the food, beverage or innovation sector.
Applicants who have achieved a 2.2 Honours degree may still obtain a place. This will depend on availability of places and on obtaining high grades in relevant modules on their undergraduate programme.
Eligibility to work and study in Ireland.
A demonstrable passion for innovation and creativity and an ambition to develop a career in insight-led innovation and commercialisation.
A clear desire to establish a lifelong career in Food, Beverage of Horticulture sectors.
Willingness to commit to a full-time 18 month programme.
International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. More information about English language requirements for DCU Business School can be found here.
**Please note this programme is no longer accepting applications for the 2020 intake.
Successful admission to this programme is on the basis of a competitive selection process. Following review of initial applications, a select number of candidates will be invited to an online interview with DCU and Bord Bia staff during the week of June 15th 2020 (note this process was originally advertised as taking place in person in Dublin, but will now take place online due to COVID-19).
Please note that candidates will be selected by a panel composed of Bord Bia representatives along with DCU Business School and accordingly, your application will be shared with the those involved in the selection process.
Please view our English language and academic entry requirements at https://www.dcu.ie/registry/english.shtml
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