Digital Business and Innovation

Along with a foundation in business and management, you’ll also gain:

• an understanding of key enabling technologies and their business, economic, and social impacts
• practical knowledge and experience in applying digital technologies in a range of contexts to achieve business objectives and address societal challenges
• an innovation mind set providing insights into how to create value  through leveraging digital technologies
• the ability to acquire the knowledge and skills needed to support digitalisation and digital transformation initiatives
• a capacity to explore, understand, develop and enhance the basis of personal achievement.

Unlike more conventional undergraduate programmes, the BSc in Digital Business and Innovation will give you the opportunity to learn about and through technology.  You’ll have regular opportunities to apply your digital knowledge and skills in projects with real-world clients, including a full-year immersion experience through INTRA work placement in Year 3.

The programme will equip you with the highly in-demand skills of innovation and digital agility so you’ll graduate able to exploit the ever-increasing opportunities in digital businesses.    You’ll be incredibly well prepared for an exciting, dynamic and rewarding career developing smart and connected products, experiences and services.

The BSc in Digital Business and Innovation will prepare you for key roles in digital business and to succeed in a dynamic, uncertain and global marketplace.  You’ll gain the knowledge and skills to use emerging digital technologies to develop or re-imagine products and services and transform business processes.

Please see the DCU Online Prospectus for entry requirements.