Marketing Innovation and Technology
DC240 | Undergraduate Full Time
POINTS
484
DURATION
4 Years
FEES
See dcu.ie/fees
START DATE
September 2022
APPLICATION
via CAO.ie
course overview
Technology has become the primary force of disruption across all sectors, and, with powerful marketing, it’s going to unleash unprecedented innovation and growth in the decade ahead. Business is moving apace. Every organisation is on a journey of digital transformation. Innovation and the ability to find new competitive opportunities, new business models, new value propositions will be what separates the winners and losers in the digital economy. But innovation isn’t merely driving big business and the private sector, it is also increasingly central to jobs in the public sector and in social enterprise or the third sector.
The MInT degree has been carefully designed to position graduates to succeed in this fast-paced, innovation-led, technology enabled world. You’ll learn about the latest emerging technologies and what they’re capable of and how they’re likely to change business and society. But you won’t need to know how to code, for instance, unless of course, you’re interested in which case we can make that happen too. You’ll learn how to imagine, create and develop new ideas. You’ll learn about design thinking (the number one approach to new product and service development in Fortune 500 companies) and you’ll learn the basics of web design. You’ll learn about digital business and digital marketing. You’ll learn how to take ideas from heartbeat to high street.
Chat with a Current Student
If you have any questions about this course, you can chat directly with one of the current students using the options below.Why Do This Course?
The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You’ll learn to anticipate and respond to consumers’ needs, and to develop and market new innovations in a way that makes sense in today’s marketplace.
By the end of your four years you’ll have gained:
- An in-depth understanding of marketing techniques.
- A core grounding in science and the potential future impact of technology.
- Knowledge of design-led innovation, including Design Thinking and Web Design.
- An understanding and familiarity with the start up sector and the entrepreneurial mindset.
- An understanding of the processes involved in new product development.
You’ll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world.
DCU Business School, accredited by AACSB, has a strong international reputation for the quality of its programmes and graduates
- Strong focus on creativity, innovation and high-tech entrepreneurship
- Cross-discipline modules designed to meet industry demand for high-tech marketers
- Year-long INTRA work placement
- International summer school opportunity
- CEO-led seminars enable you to learn from senior industry professionals
- Learn through lectures, case studies, research projects and from visiting practitioners
You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners.
Career Prospect
Innovation is at an inflection point and is becoming professionalised in the way that Marketing and HR were in the 1980s. Jobs in innovation are plentiful right now as every organisation recognises that their path to growth is dependent on successful innovation.
Upon completion of the degree, you’ll find opportunities in industries like consultancy, technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.
Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.
- Innovation manager
- Brand Manager
- Agency Strategist
- Brand Account Manager
- Digital Marketing Mager
- Technology Product Manager
- Insights Manager
- Client Success Manager
- Customer Marketing Support Manager
- Comms and PR Manager
- Brand Ambassador
- Digital Account Executive
- Direct Marketing Executive
- Sales Manager
- Technology Consultant
For specific entry requirements for Marketing, Innovation and Technology please see the DCU Online Prospectus.
For General Entry Requirements to DCU Business School, either via cao.ie or alternative routes, please see below:
Leaving Cert
In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.
GCE A Level
In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.
FET Level 5
Please visit our Admissions webpage for details on course requirements or how to apply to DCU.
Please visit our QQI FET webpage for details on DCU courses, open days, campus tours or school visits.
To apply to DCU, please visit www.cao.ie
Advanced Entry
Holders of a Higher Certificate/National Certificate in Business Studies with Merit or Distinction. Subjects should include Innovation and Marketing may be considered for admission into second year.
International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.
Insights
Video
Staff
Dr. Jamid Ul Islam
Assistant Professor of Digital Business
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