DCU Business School Alumna Julie Wells Featured in the Business Post

DCU Business School alumna Julie Wells has been featured in the Business Post in an article exploring the growth of Egan’s Irish Whiskey Iced Tea and its expansion into the US market.

Julie, who has more than 20 years’ experience in the drinks industry, is working alongside Rupert Egan to grow the brand in the rapidly expanding ready-to-drink (RTD) category. The company has already secured a presence in around 100 outlets in New York, with further US expansion under consideration, while also growing its footprint across major retailers in Ireland.

In the article, Julie discusses the opportunities and challenges involved in scaling the brand, from building consumer awareness and driving repeat purchase to selecting the right markets for future growth.

The feature highlights Julie’s extensive industry experience and her role in helping to position Egan’s for its next stage of international growth.