DCUBS Business Studies Graduate wins over the Dragons

Congratulations to Brendan O’Neill (Bachelor Business Studies 2010) who made a successful pitch on RTÉ’s Dragons’ Den and secured an investment of €30k for his company CustomKing.ie. The offer was made by Dragon, Eamonn Quinn who will take 30% share in the company.

CustomKing.ie is an e-commerce platform for purchasing customised clothing online, especially for group orders, which allows individuals to log on independently to pay for their group garment. It is the first business to offer this service in Ireland and the UK.

Brendan is also an athlete and has won many national and international titles. While attending DCU, he won a silver medal at the 2011 Irish National Senior Cross Country Championships; was a member of Ireland’s first gold medal winning athletics team at the European U23 Cross Country Championships in Portugal in 2010; captured the Irish University Cross Country title in 2010 as well as the 5,000 meter crown on the track; is a three-time Irish Schools champion at 3,000 and 5,000 meters while attending St. Michael’s College; and also holds the Irish Schools record in the 3,000 (U17).

He has also enjoyed great success while studying at Florida State University including achieving 1st place in the 10,000m at the ACC Track & Field Championships in 2012 & 2013. He achieved runner-up finish at the ACC Cross-Country Championships in 2012 and captained Florida State Seminoles to win ACC Track & Field Team Championship in 2013 and to a 5th place finish at the 2012 NCAA Cross-Country Championship.

Brendan is currently working with Nike in Portland, Oregon but is returning home in early summer to work on his new business venture.

Click here to read more about Brendan’s Dragons’ Den experience.

Or learn more about DCU Business School and the range of innovative and entrepreneurial courses we offer