Anne Sinnott is the Executive Dean at DCU Business School. She joined the DCU Business School faculty in 1985. Prior to this she worked in both market research and in education. She holds a BA and Higher Diploma in Education from University College Dublin and an MBA and PhD from NUI, Galway. Her research interests include quality management, management of service businesses and customer service strategies. She is a member of the Quality Promotion board and is a quality assessor. She is currently involved in the Academic Framework for Innovation (AFI) project in DCU.