Digital Marketing Student nominated for Irish Blog Award
Congratulations to DCU Digital Marketing student Sonia Boyle, whose blog was nominated at the Aussie Blog Awards in the ‘Most Aussome Newcomer’ category!
Her.ie readers were asked to nominate a new online read, less than two years old, but that brings something special to the online space in the authors field. In the case of Sonia, her blog, Irish Food Goddess, is all about healthy gluten free home made food. Through the blog, she pens food posts dealing with the challenges of pairing gluten-free foods in imaginative and delicious ways.
A key element of the the Digital Marketing courses in DCU the development of practical skills through active and reflective learning. To become competent in digital marketing, applying the theory and ideas learnt in our classes is key. That’s why many of our students choose to create their own blog, through which they develop skills such as web design & development, content creation & dissemination and the mechanics of online communities.
Speaking about her experience on the course, Sonia says:
“I would highly recommend Digital Marketing in DCU Business School to anyone who wishes to bring their Digital Marketing Skills to the next level. Having graduated with a BA (Hons) in Media & Marketing and a Diploma in Desktop Publishing, a course in Digital seemed like the next logical step. The course was challenging, not for the faint hearted and all that you would expect from a University Postgraduate course, the work that was put in by each individual and group was evident in the many projects that were undertaken. One of which was to create a blog.
Having graduated, I am now putting the skills I have learned into practice in a real way, working in my role as Product Manager for Scope Healthcare. Being a Digital Marketing Specialist in Ireland means breaking the barrier between the old and new and connecting them in a strategic way. I am grateful that I had the opportunity to plan and run a number of digital marketing campaigns during my time at DCU and I am now applying those skills to my current role”.
On her key learnings during her time in DCU:
- Educating yourself in something that you love is a critical to your success.
- Constantly adding skills and retraining in Digital means that I am able to overcome any challenges I may face in my Marketing career and demonstrates that I have the ability to recognise where my skills need improving and act on it in order to perform better at my job.
- Continuing to educate myself at a high level has made my skills more relevant and opened more doors for me in this challenging new Digital era in Ireland.
Pictured above are Sonia (second left) with host Vogue Williams (middle) and fellow nominees.
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