Dragons’ Den 2022

Last week saw DCU Business School’s final year business students enter the Dragons’ Den to pitch their New Enterprise Development ideas to over 30 industry experts from across the country. Over the three days, more than 270 of the School’s budding entrepreneurs presented their ideas in front of the ‘Dragons’. Students were given 7 minutes to showcase their ideas followed by 10 minutes of gruelling questions in the Den. The Dragons shared their valuable expertise and advice to the students each day, with representation from companies such as Ergo, Google, AIB, Irish Life, Openet, Irish Rail, Aptiv and Vilicom to name a few.

New Enterprise Development is a year-long module that tasks students with creating an innovative product or service idea and putting it through the various stages of the new venture creation process including concept development, feasibility analysis, digital marketing, financial planning and finally the business plan and presentation in the form of a Dragons’ Den.

This year’s cohort created a wide range of innovative product and service ideas. From biodegradable planting pots and self-cleaning coffee cups to flood-prevention technology and online reputation management software, each of the 56 ideas were innovative and unique in their own respects. The standard of each group was exceptional throughout the event and we wish those going on to pursue their ideas further the very best of luck.