Eoghan O’Keefe – Excel Scholar – MSc Electronic Commerce

Eoghan O’Keefe – Excel Scholar – MSc Electronic Commerce

Hi everyone! My name is Eoghan O’ Keeffe and I’m currently undertaking the Master of Science in E-commerce in DCU Business School. At the beginning of 2020, I completed my undergraduate degree in University College Dublin and decided that I wanted to pursue a master’s degree, given the lack of employment opportunities for young graduates as a result of the Covid-19 pandemic. I always had an avid interest in digital technology and was drawn to the MSc in E-commerce at Dublin City University as a result of its uniqueness in the post-graduate sector. The MSc is ranked as one of the best degrees internationally, which had a significant influence on my decision to study at DCU. It is also one of the few post-graduate master’s degree in Europe that specifically focuses on e-commerce, an area that I have great interest in.

Over the course of the pandemic, it has become increasingly clear that e-commerce is revolutionising the way people purchase, with exponential growth recorded across the industry in a variety of sectors such as retail, healthcare goods and even the grocery delivery market.  A report by Wolfgang Digital, one of the leading E-Commerce and Marketing agencies in Ireland outlined that e-commerce revenue for retailers grew by a seismic 159% in 2020, highlighting the potential that the sector has for young graduates with the right skills and experience. 

The course itself was challenging, however extremely rewarding. As my time as a MSc E-commerce student at DCU comes to an end, I would strongly recommend life as a DCU student to those considering it. This degree has opened my eyes to the possibilities available for young people in the digital economy. Having grown up utilising digital technology and social media, we are at an advantage as we enter the workforce, able to transfer our inherent understanding of these tools to the business environment. Throughout this degree I have been challenged beyond what I thought I was capable of, gained vital experience running a variety of client projects and developed skills which will be beneficial in both digital and real-world environments! The practical elements of the degree are really useful and offer students a chance to showcase their personality and interests through experiments and assignments! 

I was fortunate enough to avail of the Excel Scholarship while pursuing my MSc E-Commerce degree. This is awarded to students who achieved a first class honours undergraduate degree at a different university to Dublin City University. This scholarship was of great benefit to me, making it financially viable to pursue a degree that has been extremely beneficial to me. Additionally, it was extremely easy to become eligible for the scholarship, simply requiring participants to sign up using the Excel Scholarship page on the DCU Business school website.  It was also extremely satisfying on a personal level to be rewarded for my hard work during my undergraduate degree. 

The past year has been difficult for most students; however, I would strongly recommend the MSc in E-Commerce degree to anyone considering it. The adaptability and expertise provided by the lectures, in addition to the lifelong skills and friendships I have made over the course of the last 12 months means that I have gained valuable skills, become an expert in an area I am passionate about and made long-lasting friendships with my peers. Thanks to the Excel Scholarship, I was in a position to complete the MSc in E-Commerce without having to worry about financial issues. I am extremely grateful for all I have learned in my time at DCU, and would strongly recommend the university and this degree to any prospective students!

Visit the MSc Electronic Commerce webpage: https://business.dcu.ie/course/msc-in-electronic-commerce/

Note: All those who are eligible for the Excel Scholarship will be automatically picked up on application and scholarship applied to your fees account.