From Intra to Industry Leader: Jennifer Brennan Shares Her Entrepreneurial Journey with DCU Alumni

As part of DCU Business School’s May Alumni Webinar Series, we were delighted to welcome alumna Jennifer Brennan, founder of Thrive Marketing Ireland, for a candid and inspiring conversation with Dr Peter Robbins on May 14th.

Jennifer, a graduate of DCU’s Bachelor of Business Studies, shared her unique career path—one that started with an intra placement in banking and led to the creation of her own successful marketing agency. Her story touched on the highs, the hurdles, and the real-world lessons that have shaped her approach to leadership, business, and life.

One of the key themes from the session was the importance of taking chances. Jennifer spoke openly about leaving a secure role to start Thrive Marketing Ireland at a time of personal and professional upheaval. Seven years later, Thrive Marketing Ireland is a growing agency with a strong reputation for people-first marketing and flexible working.

She also stressed that while digital tools and platforms have evolved, the fundamentals of marketing remain the same: understanding your audience, clear strategy, and authentic communication. For students and graduates, her advice was clear—don’t underestimate the power of attitude. Skills can be taught, but curiosity, positivity, and drive are what stand out.

Jennifer’s passion for supporting others came through strongly. From mentoring and team-building to community involvement, her values-driven approach is central to Thrive Marketing Ireland’s success.

We’re incredibly proud to count Jennifer as part of our alumni community, and grateful for her ongoing support of students and graduates through talks, mentorship and collaboration.

Thank you, Jennifer, for sharing your story with such honesty and insight.

Connect with Jennifer Brennan for all your Marketing & PR requirements.