This module introduces students to the fundamentals of marketing strategy with a strong focus on the digital world. You will explore how digital technologies are transforming traditional marketing models and learn how businesses use online tools and platforms to reach and engage customers.

Through both practical exercises and theoretical learning, the module examines topics such as digital consumer behaviour, online customer experience, social media, e-commerce, and the ethical and political issues surrounding digital media. By the end of the module, you will be able to analyse digital trends, understand how they influence customer relationships, and develop effective digital marketing strategies and plans.

This module introduces students to the key concepts and practices involved in distributing products and services, with a focus on how modern supply chains and distribution networks operate. You will explore topics such as supply chain design, logistics, channel management, forecasting, inventory management, and the technologies that support efficient supply chain performance.

The module also examines the partnerships and relationships that exist within distribution channels and the challenges organisations face in managing them. By the end of the module, you will understand how distribution systems work, how to map and manage channel processes, and how supply chains are evolving to meet future business needs.

This module deepens students’ understanding of how companies market their products and services internationally, focusing on the challenges and opportunities firms encounter as they expand into global markets. You will explore why companies choose to internationalise, the obstacles they may face, and the major theories that explain how firms grow abroad.

The module also examines global market environments, market screening techniques, and the different entry strategies businesses use when entering new countries. You will learn how to adapt the marketing mix for international audiences, evaluate organisational structures used by global firms, and discuss the growing influence of the internet on international marketing.

By the end of the module, you will be able to analyse international marketing problems and propose informed, strategic solutions for firms operating in a global context.

This module introduces students to the core principles of web design and the technologies that power the World Wide Web. You will learn how websites are structured, how computers communicate online, and how to create simple, well-organised web pages. The module also focuses on effective website architecture, usability, and user experience, helping you understand what makes a site intuitive and accessible across different devices—from desktops to mobile phones.

Through practical work, you’ll develop skills in using images, tables, and design guidelines correctly, and gain an understanding of web accessibility and basic website analytics. By the end of the module, you will be able to choose appropriate tools and techniques to design, implement, and maintain a functional and user-friendly website.

This module introduces students to the principles and practices of sales strategy and management, with a focus on the role of personal selling within marketing. You will explore the personal selling process, key account management, and essential sales management activities such as selecting, motivating, and training sales personnel.

This modules emphasises building strong customer relationships throughout the customer lifecycle, from acquisition to retention, and examines how effective Customer Relationship Management (CRM) supports strategic, operational, and analytical sales decisions. Through practical exercises and group projects, students develop the skills needed to plan and implement sales strategies, understand different buyer behaviours, apply ethical selling practices, and use technology to enhance customer value.

By the end of the module, you will be equipped with the knowledge and skills to create satisfied customers, drive organisational success, and contribute effectively to a professional sales environment.

This module provides students with a comprehensive introduction to Organisational Psychology, helping them understand human behaviour in the workplace and the challenges of managing people effectively.

You will explore key psychological theories and concepts, and learn how to apply them to real organisational problems. The module balances theory and practice, giving you the skills to manage both yourself and others in professional settings. Through lectures, group work, and class discussions, you will develop the ability to analyse workplace issues, propose practical solutions, and gain insights into the ways organisations can support and maximise the potential of their greatest asset: their people.

This module explores the role of consumer behaviour in shaping decisions in today’s marketplace.

Students will examine how consumers’ attitudes, culture, and social context influence their choices and how these insights can inform marketing strategies and managerial decisions. You will also be encouraged to reflect on your own experiences as a consumer to better understand real-world behaviour.

Delivered through weekly lectures, the module combines theory with practical applications, using academic research, industry reports, and statistics to help you analyse consumer patterns. By the end of the module, you will be able to evaluate consumer behaviour and produce informed reports that apply these insights to business contexts.

The Innovator’s Toolkit equips students with practical skills and techniques to drive successful innovation in organisations. Innovation is essential for business growth, yet many organisations struggle to achieve consistent results.

This module introduces proven practices that make innovation more predictable, scalable, and repeatable. You will learn key approaches such as Design Thinking and Agile, develop creative problem-solving skills, and gain experience working effectively in teams to deliver innovative solutions.

By the end of the module, you will be able to identify and overcome barriers to innovation and apply practical tools to bring new products and services to life.

The INTRA Work Placement offers students the opportunity to gain extended, real-world experience as full-time, paid employees in a business or business-related organisation for a minimum of 11 months. In a role directly related to their programme of study, students apply the knowledge and skills developed during their course, develop practical business acumen, and enhance their professional identity.

The placement allows students to gain practical insight into organisational structures, processes, and work practices, while also encouraging reflection on their own performance and professional development. By the end of the module, students will be able to create a professional CV, critically evaluate their contributions, apply academic learning to workplace challenges, and demonstrate reliability, professionalism, and effective workplace skills.

This module introduces students to strategic management and the practical application of strategy concepts in real-world business contexts. It provides a framework for integrating knowledge from different business disciplines and developing skills in analysing organisations at the macro-environmental, industry, and company levels.

Students will enhance their critical and strategic thinking while working as part of a management team, developing personal and interpersonal skills such as communication, teamwork, project management, and information management. Learning is delivered through hands-on activities, including running a simulated business, presenting performance to shareholders, conducting strategic analyses of real companies, and producing formal reports.

By the end of the module, students will understand strategy formulation and implementation, use key analytical tools, and participate effectively in strategic decision-making processes.

This module provides students with an introduction to the rapidly evolving world of digital media and the increasing digital nature of modern life. You will explore how multimedia data – such as audio, images, and video – is created, captured, encoded, stored, and organised, including how search engines retrieve and access this information.

The module also examines the application of these technologies on the World Wide Web and in digital libraries, as well as their role in digital entertainment, e-commerce, and business.

Students will gain an understanding of cutting-edge digital technologies that are shaping our lives today and into the future, including social networking, gaming, virtual reality, multisensory computing, and sensor networks. By the end of the module, students will be able to apply digital multimedia technologies effectively and appreciate their impact across personal, professional, and societal contexts.

This module explores the theory and practice of entrepreneurship with a focus on high-technology ventures. Students will gain hands-on experience in the process of creating a new venture, from identifying opportunities to developing and defending a business plan.

The module encourages students to apply knowledge from across their programme while developing key skills such as teamwork, planning, negotiation, and problem-solving in a high-tech environment.

By the end of the module, students will understand the characteristics and motivations of technology entrepreneurs, evaluate opportunities for innovative products, processes, and services, and learn the strategies needed for successful new venture creation.

Information Technology in Society is a fourth-year, readings-based, student-led module that explores the social, cultural, and political contexts in which technology develops.

Students will examine the wider implications of technological progress, covering themes such as automation, surveillance and privacy, technological addiction, post-humanism, and social justice. Through case studies and critical discussion, the module encourages students to apply academic frameworks to real-world situations, reflect on ethical and sustainable practices, and understand the societal impact of technology both locally and globally.

By the end of the module, students will be able to analyse the relationship between technology and society, communicate their insights effectively, and critically evaluate the ethical and social dimensions of technological development.

This module explores the dynamic world of marketing communications and the critical role it plays in commercial organisations. Students will examine how advertising and promotional activities influence consumers, while also exploring the theoretical foundations of how advertising works.

This module covers the expansion of media channels, the organisation of advertising agencies, campaign creation, channel planning, and the creative process behind successful pitches.

You will also study how organisations understand consumers, measure campaign effectiveness, and develop advertising strategies on an international scale. By the end of the module, students will have a comprehensive understanding of the communications industry, the complexities of media management, and the challenges involved in creating and executing effective promotional campaigns.

Marketing Management and Planning is a capstone module for students specialising in marketing. It deepens your understanding of marketing management and strategy while focusing on the practical implementation and evaluation of strategic marketing plans.

Delivered through a mix of lectures, case studies, guest speakers, and experiential projects, the module encourages active learning and real-world application. By the end of the course, students will be able to analyse marketing challenges, evaluate alternative strategies, develop and present comprehensive marketing plans for real companies, and reflect on their personal and professional growth through teamwork and peer review.

As companies respond to digital disruption, projects are increasingly used to drive and support digital transformation. Organisations are adopting agile approaches, while hybrid methods that combine traditional and agile project management are becoming more popular.

This module introduces students to both conventional and agile project management techniques, equipping them with the knowledge and skills to manage projects in the digital business environment. You will explore the technical and sociocultural aspects of projects, learn how to plan, estimate, and manage times, costs, and risks, and gain hands-on experience with agile methods such as Scrum.

By the end of the module, students will be able to analyse project challenges, apply appropriate project management approaches, and understand factors that contribute to successful project delivery.

Operations and Data Modelling introduces students to the use of quantitative and operational models as essential tools for analysing and solving business problems.

This module focuses on developing reliable data and models that support decision-making across different business functions. Students will learn key techniques from operations research and management science, applying them through spreadsheet modelling and interpreting results to address a variety of managerial challenges.

By the end of the module, students will understand the role, benefits, and limitations of operational models, be able to construct and analyse models to support decision-making, and develop best-practice models that can serve as effective decision-support systems for managers.