Pursuing Impact: DCU Business School PhD Stories – Barry Hughes

Q1. Why did you choose to do your PhD in DCU?
I chose DCU because it has been central to my professional and personal growth for over a decade. Having completed two Master’s programmes at DCU in HRM and in Work and Organisational Behaviour, I experienced first-hand DCU’s commitment to excellence in education, the quality of its research-led teaching, and the generosity of its academic community. Each programme not only deepened my expertise but also connected me with leading scholars who actively shape practice through their research, as well as with peers who have become lifelong friends. When I considered a PhD, there was no question of where I wanted to continue my journey. DCU’s ethos of innovation and impact, combined with the flexibility to pursue this research part-time, makes it the perfect environment to take on this challenge.

Q2. How did you first hear about DCU’s research opportunities?
I first became aware of the PhD pathway through conversations with Dr. Lisa van der Werff. She gave me invaluable guidance on the options available at DCU and how to navigate the process. Lisa’s generosity with her time, wisdom, and encouragement inspired me to think seriously about taking the next step into doctoral research. Her support reflects the broader culture at DCU Business School, one where academics are approachable, collaborative, and invested in helping students succeed.

Q3. What factors influenced your decision (supervisors, facilities, research culture, location, funding, etc.)?
Several factors drew me to DCU for my PhD. First, the opportunity to work under the supervision of Dr. Lisa van der Werff, Dr. Theo Lynn, and Dr. Niamh Daly, all leaders in their fields, was hugely influential, their expertise, passion, and commitment to developing knowledge made DCU stand out. Second, the research culture at DCU Business School, particularly within the Trustlab, is world-class. It combines academic rigour with practical relevance, aligning perfectly with my interest in how trust is maintained during organisational change and AI adoption. Finally, DCU’s reputation as an innovative and internationally engaged university, with strong links between research and practice, assured me that this was the right environment in which to carry out impactful research.

Q4. What advice would you give to someone considering a PhD at DCU?
My advice would be to prepare for the journey with both head and heart. Do your homework on your topic and think carefully about how you will balance your research alongside work and life. Speak to others who have undertaken a PhD at DCU to understand what the experience involves, and be open to their insights. Most importantly, invest time in building the right relationship with your supervisor. It is one of the most critical aspects of your success. Finally, involve your family and friends in the decision-making process. Their support will be invaluable as you embark on this demanding but enriching journey.

Q5. Please share which research area you are pursuing.
My research focuses on the critical issue of trust during organisational change, specifically in the context of artificial intelligence adoption in small and medium-sized enterprises. I am exploring how trust is maintained and preserved when technology reshapes roles, responsibilities, and the employee–employer relationship. This research not only extends academic understanding of trust maintenance but also has practical implications for organisations navigating the challenges of digital transformation. In line with DCU’s mission to deliver research that shapes society, I hope my work will provide insights that support both leaders and employees in building more resilient, trustworthy workplaces.