Dr. Abdelsalam Busalim

Dr. Abdelsalam Busalim is Assistant Professor in Digital Business at DCU Business School. He previously worked as a Postdoctoral-Fellow at the Irish Institute of Digital Business at DCU, and Razak Faculty of Technology and Informatics at Universiti Teknologi Malaysia (UTM). Dr. Abdelsalam holds a Ph.D. in Information systems and Masters in Information Technology Management from UTM. He previously lectured in the School of Computing at the National College of Ireland and conducted several workshops and training on Data Analysis using SmrtPLS, SLR, and He is a certified Mendeley advisor. Abdelslalam’s research interests in areas related to social commerce, customer engagement, consumer behavior analytic, social media, sustainable fashion. His research has been published in international conferences and peer-reviewed journals such as Computers and Education, IJIM, and journal of Service Marketing