Dr Yuhui Gao

Dr Yuhui Gao is Associate Professor in Marketing at DCU Business School, Dublin City University. She holds a PhD in Marketing from Michael Smurfit Graduate School of Business, University College Dublin (UCD). Before joining DCU Business School, she worked as a Senior Teaching Assistant and taught a number of both undergraduate and postgraduate courses at Quinn and Smurfit School of Business, University College Dublin. She also taught in Asia Pacific Management Institute, Hong Kong. Prior to this, she worked as a Research Assistant at the Centre of International Marketing Studies at UCD. Numerous international marketing research projects she participated in have appeared in top marketing journals.

She has served as the Chairperson of the BSc in Marketing, Innovation and Technology programme for over seven years. She is also China Liaison Co-ordinator at the DCU Business School. Her current research interests are marketing performance management (marketing metrics), marketing research, and firm leaders’ personal values and their relevance to marketing strategy.

Yuhui has completely numerous consultancy projects with industries, such as DesignBurst, Microsoft, Blue Insurance and 100PACE. She has published widely in a number of international peer-reviewed journals including European Journal of Marketing, Journal of Small Business & Entrepreneurship. Journal of Business Ethics, Industrial Marketing Management, International Business Review, Journal of Strategic Marketing, The Marketing Review and among others. She is a member of European Marketing Academy and Academy of Marketing Science.

Yuhui is a recipient of the Irish Research Council Research Ally Prizes 2021. She has been nominated for the President’s Awards for Engagement 2022.