Dr. Yuhui Gao was invited to Capital University of Economics and Business (CUEB) during 14th March until the 1st April 2016.
During this visit, Dr. Gao delivered an intensive high-tech marketing module to a group of 2nd year undergraduate students specialising in International Marketing.
A seminar on ‘Marketing of High-tech Products and Innovations – Some Classical Frameworks and Practical Implications’ was delivered to MBAs in CUEB.A St. Patrick’s Day celebration was also hosted by the Ambassador of Ireland, Paul Kavanagh and Mrs. Rosemary Kavanagh at the Embassy of Ireland, Beijing (Picture below with the Ambassador and DCU Alumni and DCU China representative Ms Xiaoxia Wang)



 Dr. Yuhui Gao is a lecturer in Marketing at DCU Business School, Dublin City University. If you are interested in carrying out an undergraduate course in Marketing in DCU Business School, read about our Marketing, Innovation and Technology programme here.


DCU Business School academic Janine Bosak has been appointed as a Visiting Professor at the School of Business Administration in Capital University of Economics and Business (CUEB) for the period of April 2016 – March 2019.

Following the award ceremony hosted by Professor Liu Wenchuan, Janine gave an invited presentation entitled “Unlocking Female Talent – Addressing the Gender Imbalance in Leadership” to 50 postgraduate research students in economics and management.

CUEB, which is located in Beijing, is one of the three key universities in Beijing with over 20,000 students.

Find out more about CUEB.

Picture_2016 March CUEB_Award of Visiting Professor Title