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DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their second blog about their ‘Industry Day’:

As part of our MSDM trip to Bangalore we got the opportunity to visit IBM Bangalore and also Christ University. These industry visits gave us a great opportunity for networking and also to learn what it is like to do business in Bangalore. Our first industry visit of the trip was to IBM. In IBM we got the opportunity to visit the data centre and also gain some insights into cloud computing in IBM. This was very interesting for us and gave us the opportunity to learn about the power of cloud computing and that latest cloud computing technology.

MSDM IBM Bangalore (1)

Our next stop was to Christ University in Bangalore. Here we were invited to a conference called Unlearn Digital Marketing. We started off the day with an introduction and were welcomed to the University. Our own lecturer Graham Hunt was then invited to speak at the conference. He spoke digital marketing and how it operates in Ireland. After this we then gained some great insights into the differences in how digital marketing works in India.

A panel discussion was next where the floor was opened up for different questions. Some of the different questions that were asked were do with different digital marketing tactics that can be used in start ups, how to deal with ad blockers, the power of periscope and  much more. This was an opportunity for us to understand the differences in digital marketing in India.

Unlearn Digital Marketing

After the panel discussion the MSDM class were all asked up on stage to introduce themselves and to tell the indian students about MSDM. We were also asked to speak about our experience in India and were then presented with a gift for visiting the university. After this we got the opportunity to network with the indian students and learn about the different courses that they were studying. We finished off the day with dinner with the alumni of Christ University.

Click here to learn more about carrying out a postgraduate degree in DCU Business School.

Your hard study is nearly complete and you are on the last stretch of the road. Here are some important final tips to help you prepare for the exams next week:

  • Exam Timetable – Make sure you know what rooms your exams are in and what time they start. Also make sure you know what CAMPUS you will be on as not all exams will be held on the DCU Glasnevin campus. Factor in travel times to campuses that you are not familiar with, allowing time for you to find the location of your exam hall. Also be aware of parking availability.
  • Materials – Do you have enough pens, pencils, a watch, calculator, ruler, glasses, water, student card?
  • Food for Energy – Have a balanced breakfast or lunch before the exam. A meal with lots of carbohydrates and proteins will give the body enough energy to get through the exam, e.g. breakfast with eggs, meats, toast, etc. or a chicken and pasta lunch.
  • Last minute revision – It may help to use blank cards or post-its for writing your key notes to help with last minute revision. Some students prefer to switch off before an exam and leave the notes at home.
  • Plan your timing – If you know the format your exam is going to take (check past papers to get an idea), plan out how much time you want to spend on each question and stick to it. For example, if you have 2 hours to answer 3 out of 5 essay questions, you could plan your timing as follows:
  • 15 minutesRead all questions, write down any key words/phrases
    30 minutesQ1
    30 minutesQ2
    30 minutesQ3
    15 minutesCheck over each question & make sure details are correct on exam booklet(s)
  • Write, write write! – If you leave an answer blank, you will automatically get no marks. If you have a tendency to ‘go blank’ in an exam hall setting, take a few deep breaths and write down any words you associate with the topic to help jog your memory. Attempt each question using insight from your lectures, examples from your tutorials and your own external research, knowledge and experience.
  • Get some sleep – A good night’s sleep and being alert on the day will often be of more benefit than anything you might cram in while staying up all night before an exam.
  • Nervous? – Yes, this is normal – it is adrenalin moving around the body – use this energy to motivate yourself to do well. Focus on positive thoughts to help relax your body and mind.
  • If you are worried about anything – talk to your lecturer, Chairperson, family or friends. Student Support Advisers are also available Monday – Friday , 9.15am – 5.00pm if you have any concerns and you wish to talk. The extenuating circumstances form can also be downloaded here should you need to avail of it.

Read our general exam preparation tips here!

For more great tips check out DCU’s Student Support and Development guide to to getting the results you want!

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their first blog – a day by day account of what to expect on the India trip.

day1

Day 1

Our first involved a lot if travel. We met at Dublin Airport and our first stop was Dubai. Here we grabbed a quick McDonalds and then it was onto Bangalore. We were staying at IIM Bangalore and we once we arrived we just did a quick change and then headed straight to brunch at Leela Palace. Traveling to Leela Palace was our first rickshaw experience and an experience it was! We arrived a Leela Palace for brunch which was fabulous. We headed back to IIM after brunch and had a tour of the campus. Then it was off to bed before a busy second day.

Day2

Day 2: Tour of Bangalore

Our second day involved a tour of Bangalore. Here we got to visit lots of tourist attractions like the Bull Temple, Lalbagh Botanical Gardens, the silk emporium and also the Bangalore Palace. The highlight of the day was seeing the monkeys in the botanical gardens and also Bangalore Palace. Later on that evening we got to attend a traditional Indian Concert on the campus and then headed off to dinner at Barbeque Nation.

Day3

Day 3: Republic Day/ Free Day

Our third day in Bangalore was Republic Day. This is a national Indian holiday and we were invited to a ceremony on campus in IIM to celebrate. This was a great experience. After this we headed into the city. As it was Republic there was lots of parades and festivities on. We headed to UB City Mall for something to eat and then went to Cubbn Park. This park had some amusements such as the tea cups and rollercoaster. We then headed off to the markets and bought endless scarfs and touristy bits. Dinner tonight was at Punjabi by Nature which was lovely and the cocktails were lovely.

Day4

Day 4: Trip to Mysore

Our fourth day we took a day trip to Mysore. This involved getting up very early – 6.30am. Our first stop was Tipu Sultan’s Summer Palace. This was a lovely palace on the way to Mysore. We then headed to Mysore Palace and this literally took our breathe away. It was stunning. We took a tour of the palace here and took lots of photos along the way. We also got to take an elephant ride. Next stop was some markets for some shopping. Here we all got to try on saree’s (which some of us ended up buying). We them got henna tattoos and headed for our last stop which was Chamundi Hill before we headed home.

Day5

Day 5: Industry Day

Day five in India was our Industry Day. Here we got to visit IBM Bangaore and also Christ University. In IBM we got to visit the data centre and also got a presentation on cloud computing. This was a great opportunity for us. We then headed for Christ University to attend the ‘Unlearn Digital Marketing’ conference. This was organised by the web marketing academy and was a great opportunity to network and meet some of the Indian students. We then headed out for dinner to Loft 38 with some of the lecturers and students from the web marketing academy.

Day6

Day 6

Our last day in Bangalore we had a workshop on doing business in India in IIM. This was very interesting and we got the opportunity to learn the differences between doing business in Ireland and in India. We then headed to commercial street to the markets for some last minute shopping. Up next was an industry visit to Wipro. This was a great experience and we all really enjoyed getting to visit the innovation centre. Here we got to see all the latest technologies. We then headed for dinner in Toscano in UB City Mall. After this we went to the Skybar at UB City Mall for a few drinks.

Day7

Day 7

Travel Home!

 Click here to learn more about carrying out a postgraduate degree in DCU Business School.

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Keep an eye out over the coming weeks when they will be sharing their experience of the trip by providing tips, informative blogs and photos.

Check out the trip video made by MSDM students:


Click here to learn more about carrying out a postgraduate degree in DCU Business School.

Dr. Yuhui Gao was invited to Capital University of Economics and Business (CUEB) during 14th March until the 1st April 2016.
During this visit, Dr. Gao delivered an intensive high-tech marketing module to a group of 2nd year undergraduate students specialising in International Marketing.
A seminar on ‘Marketing of High-tech Products and Innovations – Some Classical Frameworks and Practical Implications’ was delivered to MBAs in CUEB.A St. Patrick’s Day celebration was also hosted by the Ambassador of Ireland, Paul Kavanagh and Mrs. Rosemary Kavanagh at the Embassy of Ireland, Beijing (Picture below with the Ambassador and DCU Alumni and DCU China representative Ms Xiaoxia Wang)

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 Dr. Yuhui Gao is a lecturer in Marketing at DCU Business School, Dublin City University. If you are interested in carrying out an undergraduate course in Marketing in DCU Business School, read about our Marketing, Innovation and Technology programme here.

 

After all that research online and talking to your lecturers, friends and family, you have decided Dublin, Ireland is your destination of choice to continue your postgraduate studies in international business.

However, before you take that plunge, it is really important to know what your options are for funding your program and how much it actually costs to live in Dublin for a year.

Irish Scholarship Opportunities

The Government of Ireland International Scholarship scheme

The Government of Ireland International Scholarship scheme is operated and co-funded by the Irish Government and the higher education institutions (HEIs) and includes a full tuition fee waiver and a stipend of €7,500 to cover living expenses for one year.

This prestigious scholarship scheme is intended to support suitably qualified candidates intending to pursue full-time Masters in any discipline in an Irish higher education institute.

Fulbright scholarships

The Fulbright U.S. Student Program offers research, study and teaching opportunities in over 140 countries to recent graduates and graduate students.

Dublin City University has waived tuition for Fulbright grantees enrolled on a taught Master’s Program within three of its faculty – one being the business faculty. Fulbright scholars will also receive a stipend of up to €15,000 covering travel, subsistence and accommodation costs.

 Cost of Living in Dublin

Dublin is quite an expensive city to live in. Your biggest spend will be on the type of accommodation you would like to live in. As a postgraduate student, it is highly recommended that you have your own bedroom if sharing a house, apartment or staying on campus. The year will fly and you will need your own space to ensure you get through a very intense year. Make sure to research your options well in advance before of coming to Ireland.

The other major costs of living are food and personal expenses (such as clothes, social life, travel). One-off costs to  consider are the following:

For more information on the points highlighted in this article, download this free ebook on postgraduate studies in Ireland.

For more information on carrying out a postgraduate degree in DCU Business School click here.

The MSc in Electronic Commerce is the ideal postgraduate programme for graduates of business and computing degrees who are seeking to advance their careers in the growing ICT industry in Ireland and abroad.

The Eduniversal Best Masters rankings, which rates Master’s degrees on reputation, student satisfaction, and employment prospects, placed the MSc in E-Commerce in 18th position globally. Further, the Ecommerce programme has been awarded the prestigious EPAS accreditation which recognises the quality of alumni of the programme and their career progression, the market positioning of the programme nationally and internationally, the curriculum content and delivery system, the extent to which the programme has an international focus, its balance between academic and managerial dimensions, and the appropriateness of the faculty who deliver the programme.

This one-year Masters programme is designed to produce the kind of e-business technologists, managers, entrepreneurs and innovators in greatest demand by the information economy. It does this by providing students on each stream with a powerful combination of technological and business skills of relevance to electronic commerce applications. A strong collaborative ethos across the business and technical streams is fostered through the extensive shared curriculum, interactive teaching modes and overall entrepreneurial and innovative orientation.

Throughout the programme, students will be given the opportunity to apply their knowledge to real-world projects. The MSc in e-Commerce is part of DCU Business School’s Next Generation Management initiative. This initiative provides students with a unique and flexible learning opportunity to develop the competencies required for successful management careers and to contribute to business success.

The Practicum module is taken over the summer months and is a great opportunity to apply all the learning that you will do over the year to a real world case and will be a great asset on your CV upon graduation.

Read more about the MSc in Ecommerce & see how to apply here.

Planning your study over the next two weeks? Check out these exam preparation tips to help you maximize the use of your time and get the results you want!

Time – Set up a study timetable for the study period prior to the exams. Remember to allocate time for recreational activity – this allows a certain amount of leeway in your day so that if you ‘run over’, you have some time to play with.

Energy – Notice when you have the most energy during the day and schedule study time for those periods. Some people are more alert early in the day and others in the evening or late at night.

Management – Break down the study schedule into exams to be taken, number of topics to be studied for each subject and the number of hours given to each subject, each day.

SMART Goals – Goal set for each session, day and for each week of study, keep them SMART (specific, measurable, action, realistic, time). This keeps your focus in the here and now.

Research – Allow time for searching the internet for extra facts and figures that will help you answer exam questions more effectively. Up-to-date statistics and figures help bring more depth to your answers.

Learning Style – Know what type of learner you are – Take the VARK Questionnaire to see what your learning style is and use this information to study effectively.

Read our last minute exam preparation tips here!

For more tips on things you can do to maximize your exam performance check out DCU’s Student Support and Development guide to to getting the results you want.

Congratulations to DCU Business School student Garron Clarke (BSc in Marketing Innovation and Technology 2014 & MSc in Digital Marketing 2016) who has won the An Post Smart Marketing Student of the Year award for 2016.

The An Post Student Smart Marketing Campaign of the Year Award recognises excellence in marketing strategy, design and creativity. Garron, who is currently carrying out the Masters in Digital Marketing in DCU Business School, was awarded for  his campaign ‘The Chronicle’.

DCU Business School academic Janine Bosak has been appointed as a Visiting Professor at the School of Business Administration in Capital University of Economics and Business (CUEB) for the period of April 2016 – March 2019.

Following the award ceremony hosted by Professor Liu Wenchuan, Janine gave an invited presentation entitled “Unlocking Female Talent – Addressing the Gender Imbalance in Leadership” to 50 postgraduate research students in economics and management.

CUEB, which is located in Beijing, is one of the three key universities in Beijing with over 20,000 students.

Find out more about CUEB.

Picture_2016 March CUEB_Award of Visiting Professor Title