Tag Archive for: digital marketing

DCU MSc in Digital Marketing India Trip 2016 – Wipro Visit

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual India trip. Read their third blog about their visit to Wipro:

On our last day in Bangalore, we got the opportunity to visit the Wipro headquarters in Bangalore India. We were greeted at the gate by two graduates who had recently started working with there. We were brought into a conference room and had various talks from different people in the different sectors of the company such as marketing, IT, management and HR. It was really great to gain some insights into the marketing that is performed by Wipro.

Worldwide, Wipro employs over 170,000 people. Between the two campuses in Bangalore over 20,000 people are employed. The campus itself was extremely impressive. It had a number of restaurants, a gym, many different offices, a swimming pool and also. a butterfly garden where he said that they encourage their employees to go for a short time each day to reflect and relax Our guide brought us on a tour and described the working environment to us. The campus is open 24-hours a day with a rotation of employees working at various times throughout the day.

Shortly after our tour of the campus we were brought to was the ‘Technovation Centre’. This is where they develop and test their newest innovations. They first talked us through the process, then showed us some of the innovations they had been working on. They work a lot with virtual reality, sensor control, and advancing technology to make business easier. The first innovation we looked at was a floor map that was controlled by hand sensors. You could scroll through a map of a mall, search for products you wanted for example, clothes, household items etc. and select them, they then popped up as an image which you could select then it would take you to the relevant store and show you a map based on where in the mall you currently where.

The next innovation we were shown was virtual reality glasses. Two members of DCU MSDM got the chance to try them out. The setting was a store where you could select items to put in your basket then bring to the checkout. They are working with stores to develop a virtual world of the store and enable customers to shop like this in the future. The next innovation we were shown was a phone app that allowed you to scan the content of a box and project a 3D image of the contents so you could see actually size and dimensions.

After the technovation centre, we went back to the first conference centre where they had kindly put on a high tea for us. It was great and we got the opportunity to get to know the recent graduates. Over all the industry visit to Wipro was a fantastic trip that gave us the opportunity to learn about Wipro as a business and was also a great opportunity to network.

MSDM Wipro Bangalore

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DCU MSc in Digital Marketing India Trip 2016 – Day by Day

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their first blog – a day by day account of what to expect on the India trip.

day1

Day 1

Our first involved a lot if travel. We met at Dublin Airport and our first stop was Dubai. Here we grabbed a quick McDonalds and then it was onto Bangalore. We were staying at IIM Bangalore and we once we arrived we just did a quick change and then headed straight to brunch at Leela Palace. Traveling to Leela Palace was our first rickshaw experience and an experience it was! We arrived a Leela Palace for brunch which was fabulous. We headed back to IIM after brunch and had a tour of the campus. Then it was off to bed before a busy second day.

Day2

Day 2: Tour of Bangalore

Our second day involved a tour of Bangalore. Here we got to visit lots of tourist attractions like the Bull Temple, Lalbagh Botanical Gardens, the silk emporium and also the Bangalore Palace. The highlight of the day was seeing the monkeys in the botanical gardens and also Bangalore Palace. Later on that evening we got to attend a traditional Indian Concert on the campus and then headed off to dinner at Barbeque Nation.

Day3

Day 3: Republic Day/ Free Day

Our third day in Bangalore was Republic Day. This is a national Indian holiday and we were invited to a ceremony on campus in IIM to celebrate. This was a great experience. After this we headed into the city. As it was Republic there was lots of parades and festivities on. We headed to UB City Mall for something to eat and then went to Cubbn Park. This park had some amusements such as the tea cups and rollercoaster. We then headed off to the markets and bought endless scarfs and touristy bits. Dinner tonight was at Punjabi by Nature which was lovely and the cocktails were lovely.

Day4

Day 4: Trip to Mysore

Our fourth day we took a day trip to Mysore. This involved getting up very early – 6.30am. Our first stop was Tipu Sultan’s Summer Palace. This was a lovely palace on the way to Mysore. We then headed to Mysore Palace and this literally took our breathe away. It was stunning. We took a tour of the palace here and took lots of photos along the way. We also got to take an elephant ride. Next stop was some markets for some shopping. Here we all got to try on saree’s (which some of us ended up buying). We them got henna tattoos and headed for our last stop which was Chamundi Hill before we headed home.

Day5

Day 5: Industry Day

Day five in India was our Industry Day. Here we got to visit IBM Bangaore and also Christ University. In IBM we got to visit the data centre and also got a presentation on cloud computing. This was a great opportunity for us. We then headed for Christ University to attend the ‘Unlearn Digital Marketing’ conference. This was organised by the web marketing academy and was a great opportunity to network and meet some of the Indian students. We then headed out for dinner to Loft 38 with some of the lecturers and students from the web marketing academy.

Day6

Day 6

Our last day in Bangalore we had a workshop on doing business in India in IIM. This was very interesting and we got the opportunity to learn the differences between doing business in Ireland and in India. We then headed to commercial street to the markets for some last minute shopping. Up next was an industry visit to Wipro. This was a great experience and we all really enjoyed getting to visit the innovation centre. Here we got to see all the latest technologies. We then headed for dinner in Toscano in UB City Mall. After this we went to the Skybar at UB City Mall for a few drinks.

Day7

Day 7

Travel Home!

 Click here to learn more about carrying out a postgraduate degree in DCU Business School.

MSDM Annual Trip To India

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Keep an eye out over the coming weeks when they will be sharing their experience of the trip by providing tips, informative blogs and photos.

Check out the trip video made by MSDM students:


Click here to learn more about carrying out a postgraduate degree in DCU Business School.

MSDM Student Wins An Post Smart Marketing Student of the Year Award

Congratulations to DCU Business School student Garron Clarke (BSc in Marketing Innovation and Technology 2014 & MSc in Digital Marketing 2016) who has won the An Post Smart Marketing Student of the Year award for 2016.

The An Post Student Smart Marketing Campaign of the Year Award recognises excellence in marketing strategy, design and creativity. Garron, who is currently carrying out the Masters in Digital Marketing in DCU Business School, was awarded for  his campaign ‘The Chronicle’.

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DCU MBA Blog: McKinsey on Four Trend-Breaking Global Forces

As the business world continues to recover from the ravages of the recent recession, many experts now warn that we are far from returning to a business-as-usual scenario. Whether it is Rita Gunther McGrath of Columbia Business School telling us that we have entered a new “transient advantage” era, Joseph Badaracco of Harvard calling it a new “Schumpeterian” recombinant economy or Scott Anthony of Innosight (Clayton Christensen’s consultancy arm) terming it the “great disruption,” few expect the old assumptions and formulas that brought success in the past to continue to be effective in the coming decades.

Richard Dobbs, James Manyika and Jonathan Woetzel of McKinsey have just published a new book called No Ordinary Disruption (New York: Public Affairs, 2015) in which they have identified “the four global forces breaking all the trends.” The four are (1) the shifting locus of economic activity and dynamism to emerging markets like China and India, and, more particularly, to about 400-500 cities within those markets, in what they call a “new age of urbanization”; (2) the acceleration in the scope, scale, and economic impact of technology, where the effects of ongoing, rapid advances in processing power and connectivity are being amplified by the big data revolution, the mobile Internet and the “proliferation of new technology-enabled business models;” (3) global demographics and the aging of the human population, where more than 60% of the world’s people already live in countries with fertility rates that have fallen below replacement rates; and (4) ever-increasing global economic interconnectedness and the  expansion in the flows of capital, people and information associated with it, where “south-south” flows between emerging markets have doubled their share of global trade over the last ten years. Taken together, these four shifts are producing “monumental change.”

To take just three examples of how rapidly and radically the world as we have known it up to recently is being transformed, in December 2014 “Cyber Monday” generated $2.65B in online shopping, but just a few weeks earlier on November 11th, China’s “Singles Day,” Alibaba recorded the world’s highest ever single day e-commerce trading total of $9.3B; earlier, in February 2014, Facebook acquired a 5-year old start-up for an amazing $19.3B, and in September 2014, the Indian Space Research Organization successfully put a spacecraft into orbit around Mars, and for a total cost of only $74M, less than it took to produce the award-winning film, Gravity.

The big implication from No Ordinary Disruption is that all CEOs and corporate strategists will have to learn to “reset” the intuitions that up to now have been guiding their perceptions about future opportunities and challenges. “We have to rethink the assumptions that drive our decisions on such crucial issues as consumption, resources, labour, capital and competition.” According to the McKinsey authors, the era we have already entered is full of promise, but also more volatile and “deeply unsettling,” and for business leaders, the intellectual integrity to be willing and able to see the world as it really is, and the humility and persistence to keep learning, have never been more needed. The recent past is no longer a reliable guide to even the next 5 to 10 years, and imagination, not just experience, is now at a premium.

Professor Brian Leavy is a Professor of Strategic Management at DCU Business School and teaches strategy on the Executive MBA programme. Prior to his academic career, he spent eight years as a manufacturing engineer with Digital Equipment Corporation, now part of Hewlett Packard. Brian’s teaching and research interests centre on strategic leadership, competitive analysis and strategy innovation, and he has published over 80 articles, chapters and book reviews on these topics, nationally and internationally. 

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DCU MBA Blog: A call for Digital Leadership

Recent research conducted at MIT and Harvard University found that organisations with successful digital strategies were 26% more profitable than their industry competitors and generated 9% higher revenue from their employees and physical assets’ (Westermann et al, 2014).  In an age of disruptive technologies, constant global and organizational change, and the fast-paced erosion of competitive advantage, the implementation of a successful digital strategy promises enormous returns on investment for management.  McKinsey estimates that digital technologies have the potential to unlock between $900 billion-$1.3 trillion in value for work organizations (Bughin et al, 2012).

Digital strategies refer to the deployment of information technology (IT) systems, which combine social media tools, e.g. Facebook and Yammar, mobile computer applications, e.g. smartphones and tablets, and virtual data analytics, e.g. cloud computing, to leverage organizational value.  Successful digital strategies are allowing organisations to transform their entire customer experience, exploit greater value from organizational operations, and create new business models that reorder value chains and offer sustained competitive advantage.

Yet, despite such promises we know very little about successful digital strategy implementation, the key challenges organizations are confronted with in introducing digital technologies or the choices management must make to align customer and organizational needs with digital capabilities in order to maximize return on investment.  Considering the potential yields for ROI cited above, it is important that organizational leaders can embrace the opportunities inherent in a digital era whilst avoiding the pitfalls that can be disguised in such opportunities.

In order to answer some of these questions and further explore digital opportunities for Irish companies, last November the DCU Executive MBA programme, as part of the Enterprise Engagement module, visited digital companies in the San Francisco bay area.  Throughout the week our MBAs met with digital leaders from innovative companies such as RocketSpace, OnlyCoin, Cloudflare, and WePay and from more established technology-based companies such as Oracle, Salesforce, and Google.

dcu mba international trip

A key learning across all visits was the importance for organizations to rethink how their strategies can be leveraged to yield digital advantage.  Digital leaders need to move beyond the pursuit of a sustainable competitive advantage and recognize the transformative and ubiquitous nature of digital in restructuring organizational boundaries and hierarchies, recreating entirely new business processes, and creating a porous synergy between all organizational and societal stakeholders in order to support new value propositions and the development of a more transient approach to strategic advantage.

John Loonam is a Lecturer in Management on the Executive MBA Programme at DCU Business School.  He is currently a Special Issue Senior Editor on “Enterprise Social Systems & Organizational Change” with the Journal of Information Technology.

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Eduniversal Best Masters Ranking Success for DCU Business School

DCU Business School has performed strongly in the latest global business masters rankings.

It features in the Top 100 in the world for three of its Masters programmes – E-Commerce, Strategic Procurement and Finance.

The School’s MSc in eCommerce was ranked 14th in the world, and first in Ireland, by the Eduniversal Best Masters Ranking which evaluates the best business Masters and MBA programmes internationally.

Amonth the top-100 ranked programmes at DCU were: MSc E-Commerce – ranked 14th globally and the MSc Finance – ranked 68th globally.

The Eduniversal Best Masters Ranking classifies Masters and MBA programmes which develop and graduate the best new professionals in the global labour market by evaluating employer attitudes, employment prospects on graduation and student satisfaction. It measures the academic excellence and quality of 4,000 programmes in 30 fields of study across 1 000 academic institutions in 154 countries, with final rankings determined through a survey of 5,000 international recruiters and 800 000 students.

Dr Anne Sinnott, Executive Dean of DCU Business School said: “These rankings are a very welcome endorsement, by employers and graduates, of both the academic excellence of the Business School’s postgraduate programmes and the quality of student experience delivered. Our international ranking is improving year on year and I am particularly pleased to note the continuing improvement in the rankings of the MSc in Electronic Commerce and the MSc in Emergency Management, both of which are placed first in Ireland.”

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MINT Graduate wins Marketing Society of Ireland LePere award

Congratulations to Catherine McManus (BSc in Marketing Innovation and Technology 2014) who has won the Marketing Society of Ireland LePere award.

This annual award was set up in commemoration of the late John LePere  and is open to undergraduate marketing students from all Dublin universities, awarded to the student with the highest grade in a marketing module in final year who has gone on to study marketing at postgraduate level.

Catherine is currently studying for her Masters in Marketing at DCU Business School.

Speaking at the event, Joanne Lynch, Programme Director of the MSc in Marketing commented “We are delighted that Catherine has been recognised by the Marketing Society for academic excellence. She is a very worthy recipient of the LePere Award. This is the third year in a row that a DCU student has won this Award with Catherine following Karl Davitt (2013) and Sinead Foy (2012), which highlights the high calibre of our marketing graduates”.

Pictured above are Catherine McManus and the Chairman of the Marketing Society Mark Nolan

My Experience of My Bachelor of Business Studies INTRA Work Placement – Fintan Cleary

My name is Fintan Cleary, I’m 21 and am from Templeogue. I am currently in my final year of my Bachelor of Business Studies. I completed my INTRA year in McNally Business Services Limited, a small accounting firm based in Dundrum Business Park. My role was of a marketing and administration intern.

I chose DCU based on it’s reputation particularly in the field of Business. I had heard great things from DCU graduates about both the degrees they studied and the college as a whole. I chose Business Studies as I was torn between studying accounting and other business fields that interested me such as consulting and HR. I was aware that the course offered a work placement year through INTRA which swayed my decision as I knew this would offer me valuable experience for entering the working world on completion of my degree.

[pullquote]Having a years work experience to my name has given me greater confidence with regards to obtaining a graduate role on completion of my degree[/pullquote]

From the beginning, I was conducting tasks for both the accounting team and senior management. My tasks included processing data in the accounting software,creating/updating spreadsheets which was crucial to the decision making of fellow staff members such as reports from Revenue and CORE, filing forms related to company formation and company annual returns, ensuring all AML related documentation for our clients were up to date as was required by law and following protocol for the various tasks related to a new client set up in a time efficient manner.

My favourite part of my INTRA placement was the exposure to how a set of financial statements were produced.For certain clients, I was responsible for collecting raw data from them and processing it in an efficient and accurate manner for a member of the accounting team. As time went on, I was given further responsibilities such as querying various aspects with clients, and inputting the final data into the financial statements to be sent to the client and the CRO.

[pullquote]I chose DCU based on it’s reputation particularly in the field of Business. I had heard great things from DCU graduates about both the degrees they studied and the college as a whole[/pullquote]

My biggest achievement was incorporating a new CRM software for the firm. I was given this task approximately half way through my placement and the project lasted right up to the final week. At first this was quite daunting, but with the help of a member of senior management, I was able to split the project into manageable segments that I carried out according to set deadlines. Examples of these segments include: finding the most cost efficient/suitable software on the market, queries with the CRM company in question, ensuring suitability with our IT advisor, transfer in data into the system and training of staff members on the system.

The INTRA experience has unquestionably helped me choose my career path. Having gained great exposure to an accounting firm and the various tasks carried out by an accountant, I feel that it is the career for me. Having a years work experience to my name has given me greater confidence with regards to obtaining a graduate role on completion of my degree.

With regards to me final year, it has greatly increased my confidence and boosted a variety of skills such as time management and communication. It has also helped me focus more on relating modules currently studied to a workplace environment.

My advice for current leaving cert students looking at their CAO options now would be to look to a career that both excites and challenges you in equal measures.The transition from school to college can seem daunting but with a little preparation and thought you will be fine. Also, never leave something off your CAO form because you feel that you won’t obtain the points, set your standards high!

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Digital Marketing Student nominated for Irish Blog Award

aussie blog awards 2014Congratulations to DCU Digital Marketing student Sonia Boyle, whose blog was nominated at the Aussie Blog Awards in the ‘Most Aussome Newcomer’ category!

Her.ie readers were asked to nominate a new online read, less than two years old, but that brings something special to the online space in the authors field. In the case of Sonia, her blog, Irish Food Goddess, is all about healthy gluten free home made food. Through the blog, she pens food posts dealing with the challenges of pairing gluten-free foods in imaginative and delicious ways.

A key element of the the Digital Marketing courses in DCU the development of practical skills through active and reflective learning. To become competent in digital marketing, applying the theory and ideas learnt in our classes is key. That’s why many of our students choose to create their own blog, through which they develop skills such as web design & development, content creation & dissemination and the mechanics of online communities.

Speaking about her experience on the course, Sonia says:

“I would highly recommend Digital Marketing in DCU Business School to anyone who wishes to bring their Digital Marketing Skills to the next level. Having graduated with a BA (Hons) in Media & Marketing and a Diploma in Desktop Publishing, a course in Digital seemed like the next logical step. The course was challenging, not for the faint hearted and all that you would expect from a University Postgraduate course, the work that was put in by each individual and group was evident in the many projects that were undertaken. One of which was to create a blog.

Having graduated, I am now putting the skills I have learned into practice in a real way, working in my role as Product Manager for Scope Healthcare. Being a Digital Marketing Specialist in Ireland means breaking the barrier between the old and new and connecting them in a strategic way. I am grateful that I had the opportunity to plan and run a number of digital marketing campaigns during my time at DCU and I am now applying those skills to my current role”.

On her key learnings during her time in DCU:

  • Educating yourself in something that you love is a critical to your success.
  • Constantly adding skills and retraining in Digital means that I am able to overcome any challenges I may face in my Marketing career and demonstrates that I have the ability to recognise where my skills need improving and act on it in order to perform better at my job.
  • Continuing to educate myself at a high level has made my skills more relevant and opened more doors for me in this challenging new Digital era in Ireland.

Pictured above are Sonia (second left) with host Vogue Williams (middle) and fellow nominees. 

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