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The National Transport Authority (NTA) has appointed Anne Graham, an Executive MBA Graduate of DCU, as its new chief executive.

Anne, a chartered engineer, previously served as director of public transport services within the authority.

She has also worked as an area manager in the southwest area of Dublin city and with local authorities in Dublin as a civil engineer.

DCU Business School wish her every success in this new role!

Find out more about the DCU Executive MBA

Congratulations to Catherine McManus (BSc in Marketing Innovation and Technology 2014) who has won the Marketing Society of Ireland LePere award.

This annual award was set up in commemoration of the late John LePere  and is open to undergraduate marketing students from all Dublin universities, awarded to the student with the highest grade in a marketing module in final year who has gone on to study marketing at postgraduate level.

Catherine is currently studying for her Masters in Marketing at DCU Business School.

Speaking at the event, Joanne Lynch, Programme Director of the MSc in Marketing commented “We are delighted that Catherine has been recognised by the Marketing Society for academic excellence. She is a very worthy recipient of the LePere Award. This is the third year in a row that a DCU student has won this Award with Catherine following Karl Davitt (2013) and Sinead Foy (2012), which highlights the high calibre of our marketing graduates”.

Pictured above are Catherine McManus and the Chairman of the Marketing Society Mark Nolan

If you missed the Ba in Accounting & Finance Presentation at the DCU Open Day last week, you can find the presentation below! This is the leading course in Ireland for those considering a career as an accountant or in finance related roles. For more information visit dcu.ie/dc115

Sixteen graduating students made history in DCU this week when they became the first class to graduate from DCU Business School with a BSc in Aviation Management (with Pilot Studies).  The students, who have spent four years in full time study, have been hugely successful in securing employment with many taking up jobs prior to even completing their degree. The graduating class of 2014 included two students who have already completed their flight training. Cadets Sam Halpenny and Hosam Karim have both completed a 15 month residential, integrated course with Flight Training Europe (FTE) Airline First Office Programme, based in Jerez, Spain. The FTE Jerez programme takes students with little or no previous flying experience to the beginning of a career as an airline pilot.   DCU chose FTE Jerez as one of its approved flight training providers in 2012.

Dublin City University is committed to supporting the development of a dynamic aviation industry both in Ireland and internationally. In September this year, DCU established the Dublin Aviation Institute, through an innovative partnership with daa International. The Dublin Aviation Institute is a new joint venture designed to deliver global leadership in aviation education and research and is based at both Dublin Airport and DCU.

The Dublin Aviation Institute will enable students to experience a unique combination of academic excellence and a live airport environment, which will enhance and compliment their overall learning experience. It will work closely with industry partners to support the growth of the sector and the increasing professionalization of its workforce.

Earlier this year, the BSc in Aviation Management (with Pilot Studies) Degree Programme at DCU Business School was awarded the Overall Aviation Academic Education Award at the inaugural Aviation Industry Awards. This degree addresses gaps in the education of those entering the aviation industry: for those who wish to become commercial pilots, it offers a route to a professional qualification as a commercial pilot combined with a strong background in business education; for those who see themselves playing other roles in the industry, it provides the necessary expertise to maximise your potential in this ever-changing industry.

The Dublin Aviation Institute has been created through an innovative partnership between

Programme Director, Dr. PJ Byrne (centre) is pictured, with the class of 2014, each of whom graduated with a BSc in Aviation Management (with Pilot Studies).

My name is Fintan Cleary, I’m 21 and am from Templeogue. I am currently in my final year of my Bachelor of Business Studies. I completed my INTRA year in McNally Business Services Limited, a small accounting firm based in Dundrum Business Park. My role was of a marketing and administration intern.

I chose DCU based on it’s reputation particularly in the field of Business. I had heard great things from DCU graduates about both the degrees they studied and the college as a whole. I chose Business Studies as I was torn between studying accounting and other business fields that interested me such as consulting and HR. I was aware that the course offered a work placement year through INTRA which swayed my decision as I knew this would offer me valuable experience for entering the working world on completion of my degree.

[pullquote]Having a years work experience to my name has given me greater confidence with regards to obtaining a graduate role on completion of my degree[/pullquote]

From the beginning, I was conducting tasks for both the accounting team and senior management. My tasks included processing data in the accounting software,creating/updating spreadsheets which was crucial to the decision making of fellow staff members such as reports from Revenue and CORE, filing forms related to company formation and company annual returns, ensuring all AML related documentation for our clients were up to date as was required by law and following protocol for the various tasks related to a new client set up in a time efficient manner.

My favourite part of my INTRA placement was the exposure to how a set of financial statements were produced.For certain clients, I was responsible for collecting raw data from them and processing it in an efficient and accurate manner for a member of the accounting team. As time went on, I was given further responsibilities such as querying various aspects with clients, and inputting the final data into the financial statements to be sent to the client and the CRO.

[pullquote]I chose DCU based on it’s reputation particularly in the field of Business. I had heard great things from DCU graduates about both the degrees they studied and the college as a whole[/pullquote]

My biggest achievement was incorporating a new CRM software for the firm. I was given this task approximately half way through my placement and the project lasted right up to the final week. At first this was quite daunting, but with the help of a member of senior management, I was able to split the project into manageable segments that I carried out according to set deadlines. Examples of these segments include: finding the most cost efficient/suitable software on the market, queries with the CRM company in question, ensuring suitability with our IT advisor, transfer in data into the system and training of staff members on the system.

The INTRA experience has unquestionably helped me choose my career path. Having gained great exposure to an accounting firm and the various tasks carried out by an accountant, I feel that it is the career for me. Having a years work experience to my name has given me greater confidence with regards to obtaining a graduate role on completion of my degree.

With regards to me final year, it has greatly increased my confidence and boosted a variety of skills such as time management and communication. It has also helped me focus more on relating modules currently studied to a workplace environment.

My advice for current leaving cert students looking at their CAO options now would be to look to a career that both excites and challenges you in equal measures.The transition from school to college can seem daunting but with a little preparation and thought you will be fine. Also, never leave something off your CAO form because you feel that you won’t obtain the points, set your standards high!

On Wednesday the 15th of October Ms Shuo Han a student on the MSc in Human Resource Management was recognised at an International Student Scholarship Reception hosted by DCU President Brian MacCraith. Shuo Han was recognised as a recipient of a Government of Ireland Scholarship in support of her studies at DCU.

Shuo Han completed her undergraduate Bachelor of Management degree at the Capital University of Economics Beijing (CUEB) (a partner Institution of DCU) and previously spent a year visiting DCU as an exchange student. Dr Brian Harney Chair of the MSc in HRM who has also visited CUEB as a guest lecturer commented “this is a fantastic achievement for Shuo in a personal capacity and  a manifestation of the strong institutional relationship between DCU and CUEB”

Pictured at the International Student Scholarship Reception (L-R) are Emeritus Professor Bernard Pierce (former Dean, DCU Business School, International Committee), Dr Yuhui Gao (Lecturer in Marketing, International Committee), Shuo Han and Dr Brian Harney (Programme Chair, MSc in Human Resource Management).

aussie blog awards 2014Congratulations to DCU Digital Marketing student Sonia Boyle, whose blog was nominated at the Aussie Blog Awards in the ‘Most Aussome Newcomer’ category!

Her.ie readers were asked to nominate a new online read, less than two years old, but that brings something special to the online space in the authors field. In the case of Sonia, her blog, Irish Food Goddess, is all about healthy gluten free home made food. Through the blog, she pens food posts dealing with the challenges of pairing gluten-free foods in imaginative and delicious ways.

A key element of the the Digital Marketing courses in DCU the development of practical skills through active and reflective learning. To become competent in digital marketing, applying the theory and ideas learnt in our classes is key. That’s why many of our students choose to create their own blog, through which they develop skills such as web design & development, content creation & dissemination and the mechanics of online communities.

Speaking about her experience on the course, Sonia says:

“I would highly recommend Digital Marketing in DCU Business School to anyone who wishes to bring their Digital Marketing Skills to the next level. Having graduated with a BA (Hons) in Media & Marketing and a Diploma in Desktop Publishing, a course in Digital seemed like the next logical step. The course was challenging, not for the faint hearted and all that you would expect from a University Postgraduate course, the work that was put in by each individual and group was evident in the many projects that were undertaken. One of which was to create a blog.

Having graduated, I am now putting the skills I have learned into practice in a real way, working in my role as Product Manager for Scope Healthcare. Being a Digital Marketing Specialist in Ireland means breaking the barrier between the old and new and connecting them in a strategic way. I am grateful that I had the opportunity to plan and run a number of digital marketing campaigns during my time at DCU and I am now applying those skills to my current role”.

On her key learnings during her time in DCU:

  • Educating yourself in something that you love is a critical to your success.
  • Constantly adding skills and retraining in Digital means that I am able to overcome any challenges I may face in my Marketing career and demonstrates that I have the ability to recognise where my skills need improving and act on it in order to perform better at my job.
  • Continuing to educate myself at a high level has made my skills more relevant and opened more doors for me in this challenging new Digital era in Ireland.

Pictured above are Sonia (second left) with host Vogue Williams (middle) and fellow nominees. 

If you are interested in studying Digital Marketing with us, just fill in the form below:

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The widespread adoption of social media is transforming the consumer-brand relationship. Social media is allowing consumers connect with other users, create, consume and control access to content (Hoffman and Novak, 2012). Research suggests that social media increases brand relationship depth and loyalty, and generates incremental purchase behaviour (Laroche et al., 2012; Kim and Ko, 2012; Pooja et al., 2012). It is not surprising therefore that commentators suggest that marketers should target social media users who are more likely to exert an influence on their network in order to facilitate brand recommendations (Iyengar, Han, & Gupta, 2009). But who are these influentials? Goldenberg et al. (2009) suggest that there are only two types of influential that impact information diffusion – innovators and followers.

influence definition

 

Our study looks at early users or in Goldenberg at al.’s terminology, innovators, of two social networking sites, Twitter and Google+, and the effects of personality and mode of information sharing on social influence scoring. Specifically, we look at:

1. How does (i) extraversion, (ii) openness and (iii) conscientiousness influence:

  • Information sharing behaviour
  • Rumour sharing behavior

2. How does (i) information sharing behaviour and (ii) rumour sharing behaviour impact social network site influence scores?

Early Twitter users were identified through a public list and through the joining date listed on user public profiles. As the study occurred during the Google+ closed field test, all users were deemed early users. Two discrete survey instruments were designed, one for Twitter and one for Google+ to provide for different SNS validation checks. To assess the personality traits of respondents, we tested extraversion, openness and conscientiousness with the scale of Gosling et al. (2003) while information and rumour sharing scale were extracted from Marett and Joshi (2009). The SNS score was the independent variable in our model and this was measured using two commercial SNS influence score providers, PeerIndex and Klout.

Our study hypothesized that that Extraversion and Openness were two personality traits that should positively influence both Information and Rumor sharing behavior (H1 and H2), while Conscientiousness would have a reverse effect on Information (+) and Rumor (-) sharing behavior (H3 and H4). We also hypothesized that both Information and Rumor sharing behavior should positively influence social network influence scoring. A structural equation model using AMOS was used to test these hypotheses.

AMOS

 The model suggests:

  • Early users of social network sites who are more extrovert or more open or more conscientious are more likely to share information
  • Information sharing and rumor sharing should be treated as two distinct constructs in the discussion of social network influence.
  • All three traits were negatively related to rumor sharing. Only the effects of extroversion and conscientiousness were significant.
  • Both information sharing and rumor sharing impacted positively and significantly on social network site influence scores.

While previous literature has suggested that it is difficult to identify market mavens (Goldsmith et al., 2006), early users of social media can be identified easily and conveniently. This may provide firms with the opportunity to target potential innovators and early adopters much more efficiently and thus accelerate diffusion of marketing messages. Our study suggests filtering these adopters by messaging behaviour may also be of assistance with a greater of emphasis of resources being placed on those social network users who share information rather than rumor. While identifying these potential influencers would seem to be more efficient than identifying mavens, further research is required to understand the most effective way and time to engage with them. Finally, it would seem social network influence scores provide useful signals for identifying social media users likely to share information. Social media users characterised by a combination of high influence scores and propensity for information sharing are powerful assets for firms, particularly if they have relatively large social networks. Engaging with these influencers represents a relatively low cost mechanism for indirectly reaching target markets through word of mouth on social networks.

The research was conducted by Dr Theo Lynn (DCU Business School), Dr Laurent Muzellec (UCD), Dr Barbara Caemerrer (ESSCA), Prof. Darach Turley (DCU Business School) and Bettina Wuerdinger (DCU Business School).

This blog post was originally published on The CrowdResearch.org blog, Follow the Crowd

DCU Business School offers full and part time Postgraduate Courses in Digital Marketing. Fill out the short form below to get Course Information:

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We are delighted to announce that we are holding an Information Session for our leading part-time Postgraduate Programme in Human Resource Strategies, this Wednesday at 5.45pm. This is a great opportunity to meet with current students and graduates of the course and DCU Business School faculty. You will also have the opportunity to attend a taster session on ‘Leadership challenges for HR Managers‘ delivered by Professor Patrick Flood.

The Irish HR landscape has dramatically changed over the past few years, so for this reason, DCU Business School has extensively updated the MSc in Human Resource Strategies programme.  The programme, which has been running since 1997, has established a reputation as the leading programme in Ireland for managers and professionals who are interested in pursuing a strategic approach to human resource issues in their organisations. It has attracted a wide variety of participants including human resource professionals and consultants, training and development professional, and employee relations specialists, in addition to line managers and those involved in managing their own companies.

The focus of the programme is closely aligned with CIPD’s HR professional map and contributes towards the development of the behaviours required to undertake key leadership roles in organisations. This will be achieved by a focus on the following areas:

  • Organisational Behaviour and Change
  • Talent Management
  • Strategic Human Resource Management and Employee Engagement
  • Employee Relations and Employment Law
  • Strategic Management
  • International HRM
  • Strategic Leadership
  • Coaching and Mentoring
  • Research and Consulting Project

The tools and techniques that are used during the programme enable participants to gain insights into, and feedback on, their strengths and weaknesses in an environment that is removed from the political issues that may predominate in their own work organisations. These tools many include methods to explore learning styles, creativity and innovation, systems thinking, leadership profiles and team-working.

The MSc in Human Resource Strategies programme equips managers and professionals with the competencies needed to take on challenging roles in turbulent times. These competencies drive other skills and abilities including creativity, mental agility, balanced learning habits and self-knowledge. These higher level competencies are particularly critical for success at senior management level and are crucial to establishing personal credibility. A participant in the programme is therefore not only embarking on an education programme but is also engaging in a management development process that is designed to enhance personal learning and development.

If you would like more information about the course and our upcoming Information Session, just complete the form below:

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A practicum is an assignment designed to give students supervised practical application of previously studied theory. In DCU Business School, our MSc in Management, MSc in E-Commerce, MSc in Marketing and MSc in Digital Marketing students have the choice of undertaking a individual dissertation, which is largely an academic piece of research, or a group practicum.

The practicums are sourced from a wide range of organisations, both business and not-for-profit. The students make proposals for these projects and start working on them in March. A report of work completed is submitted at the end of July. This will contain a piece of primary research, and some form of applied activity. Later in August, student groups present their projects to their peers, DCUBS Faculty and external guests. Unlike dissertations, students have the opportunity to address a real-world problem with a live client or indeed pursue their own business idea. Some companies this year included Microsoft, Enterprise-Rent-a-Car, and DCU Centre for Family Business.

The DCU Business School Practicum Programme also gives the Business School an opportunity to engage with the wider business community and forms a central part of our civic engagement strategy.

Hear more about the Practicum from the MSc in Management Course Director below:

 

Do you want to learn more about studying in DCU Business School? Fill out the Form below:

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