DCU is hosting a CAO Information Evening for school leavers, mature students and parents on Wednesday 14th January between 6-8pm. The Information Evening will take place in the School of Nursing and Human Sciences in DCU and it will give you the opportunity to:

  • Speak to admission staff about the CAO application process.
  • Meet students and staff from DCU Business School and other faculties
  • Learn about student supports at DCU; eg: HEAR, DARE and Sports Scholarships.
  • Find out more about student life, finance and personal development.
  • Attend a talk for mature students on supports available and 3rd level finance.


Experienced DCU academic and support staff will also be on hand throughout the evening to answer questions about courses and studying in DCU.

The evening will progress as follows:

6.00 – 7.30pm: Tea/Coffee and refreshments will be served, and parents/students can speak with DCU students and academic staff about our courses (Foyer of Nursing building).

7.00 – 7.30pm: Talk for mature students on supports available and 3rd level finance available.

7.30 – 8.00pm: Talk for all students on student life, finance and personal development.

7.30 – 8.00pm: Talk for mature students on the CAO application process.

Register to attend here

And if you can’t make it, you can access the Online Q&A Session here!

Congratulations to Catherine McManus (BSc in Marketing Innovation and Technology 2014) who has won the Marketing Society of Ireland LePere award.

This annual award was set up in commemoration of the late John LePere  and is open to undergraduate marketing students from all Dublin universities, awarded to the student with the highest grade in a marketing module in final year who has gone on to study marketing at postgraduate level.

Catherine is currently studying for her Masters in Marketing at DCU Business School.

Speaking at the event, Joanne Lynch, Programme Director of the MSc in Marketing commented “We are delighted that Catherine has been recognised by the Marketing Society for academic excellence. She is a very worthy recipient of the LePere Award. This is the third year in a row that a DCU student has won this Award with Catherine following Karl Davitt (2013) and Sinead Foy (2012), which highlights the high calibre of our marketing graduates”.

Pictured above are Catherine McManus and the Chairman of the Marketing Society Mark Nolan

Congratulations to Aileen Joyce, a graduate of the Professional Diploma in Accounting (2011), who was the main prizewinner at the recent Irish Tax Institute conferring ceremony.

She achieved first place overall and first place in 2 papers, indirect taxes and Personal Taxes in the final exams in Autumn 2014.

Aileen makes a habit of winning prizes! She achieved 3rd place in the FAE in 2013. She currently works in KPMG.

Congratulations also, to Amy Lyons, a graduate of the Professional Diploma in Accounting (2012) who was placed 5th out of the 1,468 candidates who sat the full exam in the FAE exams of Chartered Accountants Ireland. Amy is currently working with PwC.

The DCU Professional Diploma in Accounting is the leading conversion course of its kind in Ireland, designed for non-business and accounting graduates who want to kickstart a career in Accountancy. The 8 month full-time programme gives students exemptions from the first set of Chartered Accountants Ireland Examinations and prepares them for success in both their future exams and professional accounting roles.

For more information, please click here.

Sixteen graduating students made history in DCU this week when they became the first class to graduate from DCU Business School with a BSc in Aviation Management (with Pilot Studies).  The students, who have spent four years in full time study, have been hugely successful in securing employment with many taking up jobs prior to even completing their degree. The graduating class of 2014 included two students who have already completed their flight training. Cadets Sam Halpenny and Hosam Karim have both completed a 15 month residential, integrated course with Flight Training Europe (FTE) Airline First Office Programme, based in Jerez, Spain. The FTE Jerez programme takes students with little or no previous flying experience to the beginning of a career as an airline pilot.   DCU chose FTE Jerez as one of its approved flight training providers in 2012.

Dublin City University is committed to supporting the development of a dynamic aviation industry both in Ireland and internationally. In September this year, DCU established the Dublin Aviation Institute, through an innovative partnership with daa International. The Dublin Aviation Institute is a new joint venture designed to deliver global leadership in aviation education and research and is based at both Dublin Airport and DCU.

The Dublin Aviation Institute will enable students to experience a unique combination of academic excellence and a live airport environment, which will enhance and compliment their overall learning experience. It will work closely with industry partners to support the growth of the sector and the increasing professionalization of its workforce.

Earlier this year, the BSc in Aviation Management (with Pilot Studies) Degree Programme at DCU Business School was awarded the Overall Aviation Academic Education Award at the inaugural Aviation Industry Awards. This degree addresses gaps in the education of those entering the aviation industry: for those who wish to become commercial pilots, it offers a route to a professional qualification as a commercial pilot combined with a strong background in business education; for those who see themselves playing other roles in the industry, it provides the necessary expertise to maximise your potential in this ever-changing industry.

The Dublin Aviation Institute has been created through an innovative partnership between

Programme Director, Dr. PJ Byrne (centre) is pictured, with the class of 2014, each of whom graduated with a BSc in Aviation Management (with Pilot Studies).

My name is Fintan Cleary, I’m 21 and am from Templeogue. I am currently in my final year of my Bachelor of Business Studies. I completed my INTRA year in McNally Business Services Limited, a small accounting firm based in Dundrum Business Park. My role was of a marketing and administration intern.

I chose DCU based on it’s reputation particularly in the field of Business. I had heard great things from DCU graduates about both the degrees they studied and the college as a whole. I chose Business Studies as I was torn between studying accounting and other business fields that interested me such as consulting and HR. I was aware that the course offered a work placement year through INTRA which swayed my decision as I knew this would offer me valuable experience for entering the working world on completion of my degree.

[pullquote]Having a years work experience to my name has given me greater confidence with regards to obtaining a graduate role on completion of my degree[/pullquote]

From the beginning, I was conducting tasks for both the accounting team and senior management. My tasks included processing data in the accounting software,creating/updating spreadsheets which was crucial to the decision making of fellow staff members such as reports from Revenue and CORE, filing forms related to company formation and company annual returns, ensuring all AML related documentation for our clients were up to date as was required by law and following protocol for the various tasks related to a new client set up in a time efficient manner.

My favourite part of my INTRA placement was the exposure to how a set of financial statements were produced.For certain clients, I was responsible for collecting raw data from them and processing it in an efficient and accurate manner for a member of the accounting team. As time went on, I was given further responsibilities such as querying various aspects with clients, and inputting the final data into the financial statements to be sent to the client and the CRO.

[pullquote]I chose DCU based on it’s reputation particularly in the field of Business. I had heard great things from DCU graduates about both the degrees they studied and the college as a whole[/pullquote]

My biggest achievement was incorporating a new CRM software for the firm. I was given this task approximately half way through my placement and the project lasted right up to the final week. At first this was quite daunting, but with the help of a member of senior management, I was able to split the project into manageable segments that I carried out according to set deadlines. Examples of these segments include: finding the most cost efficient/suitable software on the market, queries with the CRM company in question, ensuring suitability with our IT advisor, transfer in data into the system and training of staff members on the system.

The INTRA experience has unquestionably helped me choose my career path. Having gained great exposure to an accounting firm and the various tasks carried out by an accountant, I feel that it is the career for me. Having a years work experience to my name has given me greater confidence with regards to obtaining a graduate role on completion of my degree.

With regards to me final year, it has greatly increased my confidence and boosted a variety of skills such as time management and communication. It has also helped me focus more on relating modules currently studied to a workplace environment.

My advice for current leaving cert students looking at their CAO options now would be to look to a career that both excites and challenges you in equal measures.The transition from school to college can seem daunting but with a little preparation and thought you will be fine. Also, never leave something off your CAO form because you feel that you won’t obtain the points, set your standards high!

On Wednesday the 15th of October Ms Shuo Han a student on the MSc in Human Resource Management was recognised at an International Student Scholarship Reception hosted by DCU President Brian MacCraith. Shuo Han was recognised as a recipient of a Government of Ireland Scholarship in support of her studies at DCU.

Shuo Han completed her undergraduate Bachelor of Management degree at the Capital University of Economics Beijing (CUEB) (a partner Institution of DCU) and previously spent a year visiting DCU as an exchange student. Dr Brian Harney Chair of the MSc in HRM who has also visited CUEB as a guest lecturer commented “this is a fantastic achievement for Shuo in a personal capacity and  a manifestation of the strong institutional relationship between DCU and CUEB”

Pictured at the International Student Scholarship Reception (L-R) are Emeritus Professor Bernard Pierce (former Dean, DCU Business School, International Committee), Dr Yuhui Gao (Lecturer in Marketing, International Committee), Shuo Han and Dr Brian Harney (Programme Chair, MSc in Human Resource Management).

aussie blog awards 2014Congratulations to DCU Digital Marketing student Sonia Boyle, whose blog was nominated at the Aussie Blog Awards in the ‘Most Aussome Newcomer’ category! readers were asked to nominate a new online read, less than two years old, but that brings something special to the online space in the authors field. In the case of Sonia, her blog, Irish Food Goddess, is all about healthy gluten free home made food. Through the blog, she pens food posts dealing with the challenges of pairing gluten-free foods in imaginative and delicious ways.

A key element of the the Digital Marketing courses in DCU the development of practical skills through active and reflective learning. To become competent in digital marketing, applying the theory and ideas learnt in our classes is key. That’s why many of our students choose to create their own blog, through which they develop skills such as web design & development, content creation & dissemination and the mechanics of online communities.

Speaking about her experience on the course, Sonia says:

“I would highly recommend Digital Marketing in DCU Business School to anyone who wishes to bring their Digital Marketing Skills to the next level. Having graduated with a BA (Hons) in Media & Marketing and a Diploma in Desktop Publishing, a course in Digital seemed like the next logical step. The course was challenging, not for the faint hearted and all that you would expect from a University Postgraduate course, the work that was put in by each individual and group was evident in the many projects that were undertaken. One of which was to create a blog.

Having graduated, I am now putting the skills I have learned into practice in a real way, working in my role as Product Manager for Scope Healthcare. Being a Digital Marketing Specialist in Ireland means breaking the barrier between the old and new and connecting them in a strategic way. I am grateful that I had the opportunity to plan and run a number of digital marketing campaigns during my time at DCU and I am now applying those skills to my current role”.

On her key learnings during her time in DCU:

  • Educating yourself in something that you love is a critical to your success.
  • Constantly adding skills and retraining in Digital means that I am able to overcome any challenges I may face in my Marketing career and demonstrates that I have the ability to recognise where my skills need improving and act on it in order to perform better at my job.
  • Continuing to educate myself at a high level has made my skills more relevant and opened more doors for me in this challenging new Digital era in Ireland.

Pictured above are Sonia (second left) with host Vogue Williams (middle) and fellow nominees. 

If you are interested in studying Digital Marketing with us, just fill in the form below:

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A practicum is an assignment designed to give students supervised practical application of previously studied theory. In DCU Business School, our MSc in Management, MSc in E-Commerce, MSc in Marketing and MSc in Digital Marketing students have the choice of undertaking a individual dissertation, which is largely an academic piece of research, or a group practicum.

The practicums are sourced from a wide range of organisations, both business and not-for-profit. The students make proposals for these projects and start working on them in March. A report of work completed is submitted at the end of July. This will contain a piece of primary research, and some form of applied activity. Later in August, student groups present their projects to their peers, DCUBS Faculty and external guests. Unlike dissertations, students have the opportunity to address a real-world problem with a live client or indeed pursue their own business idea. Some companies this year included Microsoft, Enterprise-Rent-a-Car, and DCU Centre for Family Business.

The DCU Business School Practicum Programme also gives the Business School an opportunity to engage with the wider business community and forms a central part of our civic engagement strategy.

Hear more about the Practicum from the MSc in Management Course Director below:


Do you want to learn more about studying in DCU Business School? Fill out the Form below:

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The final week of term saw 48 groups of budding entrepreneurs enter the Dragons’ Den to pitch their New Enterprise Development ideas to a panel of experienced Dragons. A total of 25 Dragon’s, all DCU MBA alumni, sat in the Den over the three days. Companies represented included Irish Rail, Google and Netflix. Students in groups of 4 were given 7 minutes to present their innovative business ideas, followed by 7 minutes of gruelling questions from the Dragons.

New Enterprise Development is a year long final year undergraduate module that tasks students with creating an innovative product or service idea and putting it through the various stages of the new venture creation process including: concept development, feasibility analysis, market research, digital marketing campaign, financial planning, and finally the business plan presentation in the form of a Dragons’ Den.

A selection of some of the product/service ideas include:

  • Water preservation device for electrical showers
  • ‘5 a day’ nutritional children’s drinks
  • Multifunctional sandwich/wrap storage device
  • Non swish sports running bottle
  • All in one sterilised baby’s bottle with power supply
  • Dog detection GPS chip

The standard of all the student’s ideas was truly exceptional and numerous groups have gone on to win business plan competitions outside of DCU.

Congratulations to all!

Find out more about our undergraduate Business Studies courses.

Paul Berney is the Co-founder, Managing Partner & CEO EMEA of mCordis with almost 10 years of experience in mobile marketing. Previously as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA), Paul lead the MMA’s global marketing efforts and more specifically the activities involving more than 150 member companies in EMEA. Paul is a guest lecturer on our Digital Marketing Programmes

[dropcap]A[/dropcap]t almost every presentation and meeting I have been to in the past 10 years people have asked me what do I think will happen next in mobile. My answer is normally to ask the person asking the question to think back five years or to when they got their first smartphone and ask if they could imagine the change it has brought to them personally? Could you have predicted five years ago just how much mobile has changed your life let alone how the functionality has changed. Think forward another five years from today and the possibilities of mobile seem almost endless.

Mobile or rather mobility is having a profound affect upon all of our lives: it has caused an enabled an irrevocable change in our behaviour. As an always on, always with us companion it has become our primary means of staying connected to the world. In the course of this, mobile has become the remote control of our lives, the connector between the digital and physical worlds and we are all becoming mobile consumers. This change is global. Very shortly there will be more mobile phones than people in the world and once we start the add in all the objects like cars, fridges, fitness trackers and everything else that is becoming connected, we start to see a world where mobility and connectivity are integral to our lives.

Mobile technology is constantly evolving and we are changing our behaviour as a result. I chose the world ‘evolving’ deliberately. Charles Darwin said “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” As we evolve into a mobile centric world you need to respond to that change personally and professionally. If you want your career or your business to thrive rather than just survive then your focus should always be on the behaviour not the technology. Think about what mobility means to your target audience? How is it affecting the way they behave? How is mobile changing their expectations? Remembering that those expectations and needs are not just built on their mobile interaction with you but on every mobile interaction they have.

What does this have to do with you? Well it means that it has become imperative for you as a marketer to understand mobility and to learn the skills you need to use it. Regardless of whether you think you are a marketer or whether marketing is in your job title, you need to understand how to connect, engage and influence your customers with and through mobile. These skills will become essential to everyone in business because as I already said, the changes brought about my mobile are irrevocable.

So I cannot tell you exactly how mobile is gong to change the world in the next five years. I can only advise you to look at the direction the world is going (towards greater connectivity and mobility) and the speed at which that is happening (fast!) and ask you in return, can you afford not to make mobile marketing an essential skill in your job?

If you are interested in studying Digital Marketing in DCU Business School, fill out this quick form and we’ll be in touch:

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