Programme Overview

The DCU Business School MSc in E-Commerce is a one-year full-time programme designed to produce the kind of e-business technologists, managers, entrepreneurs and innovators in greatest demand by the information economy today. It does this by providing students with a powerful combination of technological and business skills required by the growing number of technological companies both in Ireland and abroad. There are two streams, business and technical and a strong collaborative ethos across both streams is fostered through the extensive shared curriculum, interactive teaching modes and overall entrepreneurial and innovative orientation.

Students on both streams take a core set of modules such as web design, business modelling and process innovation, information access and e-commerce infrastructure in the first two semesters. Students on the business stream take modules in advanced business topics as well as some fundamental modules in computing. Students with a technical background on the business stream take additional business modules in lieu of the fundamental modules in computing. Students on the technical stream take modules in advanced security and encryption.

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What Modules will you Study?

  • Web Design & Development
  • Organisation & Management in the Networked Era
  • Business Process Innovation
  • Digital Business
  • Java Programming
  • Innovation & High Tech Entrepreneurship
  • Risk, Regulation & Ethics in E-Commerce
  • E-Commerce Infrastructure
  • Information Access
  • Networks and Internet

Throughout the programme, students will be given the opportunity to apply their knowledge to real-world projects across the range of modules above. This may involve running an online marketing campaign, researching a commercial opportunity or international market entry strategy, compiling a business plan or applying some other business process or toolset.

Unique Programme Features

Students in the MSc in E-Commerce Programme will take the Practicum module over the summer months. This is where you will work in a group to complete a major practical project in lieu of an individual dissertation. It typically entails conducting business and market research and the prototyping of an e-commerce system or development of a software application. This is a great opportunity to apply all the learning that you will do over the year to a real-world case and will be a great asset on your CV upon graduation.

The MSc in E-Commerce is also part of DCU Business School’s Next Generation Management initiative. This starts with a pre-semester, week-long immersion course to provide students with the opportunity to develop the competencies required for successful management careers. The module focuses on four key themes: personal and career development; global and societal awareness; applied research skills; and digital media and communication. You will complete an applied learning portfolio based upon these themes through activities that you choose. Students have the flexibility to develop skills and knowledge in areas and industries they are interested in. The Next Generation Management learning portfolio has proven to be an excellent talking point for students in interviews and is highly regarded by our graduate employers.

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Major Fee Support

DCU’s MSc in Electronic Commerce programme has been awarded the prestigious EPAS accreditation. The accreditation recognises the quality of alumni of the programme and their career progression, the market positioning of the programme nationally and internationally, the curriculum content and delivery system, the extent to which the programme has an international focus, its balance between academic and managerial dimensions, and the appropriateness of the faculty who deliver the programme. As such, fees for this programme are reduced to €2,750 (2013/2014).

If you are interested in applying for this programme you can do so via the Postgraduate Applications Centre (PAC). Alternatively, if you would like more information, please fill in the from below!


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Congratulations to Brendan O’Neill (Bachelor Business Studies 2010) who made a successful pitch on RTÉ’s Dragons’ Den and secured an investment of €30k for his company The offer was made by Dragon, Eamonn Quinn who will take 30% share in the company. is an e-commerce platform for purchasing customised clothing online, especially for group orders, which allows individuals to log on independently to pay for their group garment. It is the first business to offer this service in Ireland and the UK.

Brendan is also an athlete and has won many national and international titles. While attending DCU, he won a silver medal at the 2011 Irish National Senior Cross Country Championships; was a member of Ireland’s first gold medal winning athletics team at the European U23 Cross Country Championships in Portugal in 2010; captured the Irish University Cross Country title in 2010 as well as the 5,000 meter crown on the track; is a three-time Irish Schools champion at 3,000 and 5,000 meters while attending St. Michael’s College; and also holds the Irish Schools record in the 3,000 (U17).

He has also enjoyed great success while studying at Florida State University including achieving 1st place in the 10,000m at the ACC Track & Field Championships in 2012 & 2013. He achieved runner-up finish at the ACC Cross-Country Championships in 2012 and captained Florida State Seminoles to win ACC Track & Field Team Championship in 2013 and to a 5th place finish at the 2012 NCAA Cross-Country Championship.

Brendan is currently working with Nike in Portland, Oregon but is returning home in early summer to work on his new business venture.

Click here to read more about Brendan’s Dragons’ Den experience.


Or learn more about DCU Business School and the range of innovative and entrepreneurial courses we offer

Recently students of the MSc in Humanitarian Logistics and Emergency Management participated on Exercise Viking 2014 in the Curragh from April 2nd to April 5th.  VIKING 14 is a Command Post Exercise/Computer Assisted Exercise in the “Spirit of Partnership for Peace” combining 6 different militaries, 13 different nationalities, 4 UN agencies and over 20 non-governmental originations.

The Exercise is built on a fictitious scenario, BOGALAND, involving several countries in deep crisis in the need of Joint Combined Civilian and Military Peace Support. The MSc students performed the role of the UNWFP and were the Logistics Cluster Lead in the exercise. As part of the exercise students experienced joint and interagency coordination challenges, performed assessments of the logistical needs of the humanitarian community as well as being responsible for the movement of food in the exercise.

Sign up for more information on the MSc in Humanitarian Logistics and Emergency Management