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DCU Business School expands Global Business degree to San Diego

DCU Business School is expanding its Global Business USA degree, by adding the option to study in the University of San Diego.

The highly popular course, which attracts the brightest Leaving Certificate students, allows participants to complete half of their courses at DCU and the other half at the partner university. Students graduate with a business degree from DCU and another from the partner institution. This is the only degree of its kind in Ireland.

From 2017, there will be a common entry to Global Business USA (DC116), after which students will indicate a preference to study at Northeastern University in Boston or the University of San Diego, located on the west coast of the USA.

DCU Business School is a proud member of the International Partnership of Business Schools (IPBS), a consortium of 12 leading business schools in Europe, the United States and Latin America. DCU currently offers dual degree programmes in Ontario (Canada), Madrid (Spain), Reims (France), and Reutlingen (Germany). A signature component of programmes is that students have the opportunity to complete an internship in each country. This provides an opportunity for students to apply their business knowledge in real companies while gaining valuable international cultural experience.

“We are excited about extending our footprint to the west coast of the United States and building a strong partnership with USD,” says Professor Anne Sinnott, Executive Dean of DCU Business School.

“Both our business schools are committed to developing socially responsible leaders with a global mindset through academically rigorous, relevant education. Like DCU, the degree programmes at USD’s School of Business have achieved the highest level of international recognition by being fully accredited by AACSB International so San Diego was a natural fit for us.”

“USD’s business students are both extremely entrepreneurial and focused on acquiring international business skills that will uniquely differentiate them in the 21st century marketplace,” says Jaime Alonso Gómez, Dean of the USD School of Business.

“Our new dual degree program will provide unprecedented opportunities to do this. We’re excited to offer such value-added experiences for our students.”

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DCU MSc in Digital Marketing India Trip 2016 – Wipro Visit

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual India trip. Read their third blog about their visit to Wipro:

On our last day in Bangalore, we got the opportunity to visit the Wipro headquarters in Bangalore India. We were greeted at the gate by two graduates who had recently started working with there. We were brought into a conference room and had various talks from different people in the different sectors of the company such as marketing, IT, management and HR. It was really great to gain some insights into the marketing that is performed by Wipro.

Worldwide, Wipro employs over 170,000 people. Between the two campuses in Bangalore over 20,000 people are employed. The campus itself was extremely impressive. It had a number of restaurants, a gym, many different offices, a swimming pool and also. a butterfly garden where he said that they encourage their employees to go for a short time each day to reflect and relax Our guide brought us on a tour and described the working environment to us. The campus is open 24-hours a day with a rotation of employees working at various times throughout the day.

Shortly after our tour of the campus we were brought to was the ‘Technovation Centre’. This is where they develop and test their newest innovations. They first talked us through the process, then showed us some of the innovations they had been working on. They work a lot with virtual reality, sensor control, and advancing technology to make business easier. The first innovation we looked at was a floor map that was controlled by hand sensors. You could scroll through a map of a mall, search for products you wanted for example, clothes, household items etc. and select them, they then popped up as an image which you could select then it would take you to the relevant store and show you a map based on where in the mall you currently where.

The next innovation we were shown was virtual reality glasses. Two members of DCU MSDM got the chance to try them out. The setting was a store where you could select items to put in your basket then bring to the checkout. They are working with stores to develop a virtual world of the store and enable customers to shop like this in the future. The next innovation we were shown was a phone app that allowed you to scan the content of a box and project a 3D image of the contents so you could see actually size and dimensions.

After the technovation centre, we went back to the first conference centre where they had kindly put on a high tea for us. It was great and we got the opportunity to get to know the recent graduates. Over all the industry visit to Wipro was a fantastic trip that gave us the opportunity to learn about Wipro as a business and was also a great opportunity to network.

MSDM Wipro Bangalore

Click here to learn more about carrying out a postgraduate degree in DCU Business School.

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DCU MSc in Digital Marketing India Trip 2016 – Industry Day

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their second blog about their ‘Industry Day’:

As part of our MSDM trip to Bangalore we got the opportunity to visit IBM Bangalore and also Christ University. These industry visits gave us a great opportunity for networking and also to learn what it is like to do business in Bangalore. Our first industry visit of the trip was to IBM. In IBM we got the opportunity to visit the data centre and also gain some insights into cloud computing in IBM. This was very interesting for us and gave us the opportunity to learn about the power of cloud computing and that latest cloud computing technology.

MSDM IBM Bangalore (1)

Our next stop was to Christ University in Bangalore. Here we were invited to a conference called Unlearn Digital Marketing. We started off the day with an introduction and were welcomed to the University. Our own lecturer Graham Hunt was then invited to speak at the conference. He spoke digital marketing and how it operates in Ireland. After this we then gained some great insights into the differences in how digital marketing works in India.

A panel discussion was next where the floor was opened up for different questions. Some of the different questions that were asked were do with different digital marketing tactics that can be used in start ups, how to deal with ad blockers, the power of periscope and  much more. This was an opportunity for us to understand the differences in digital marketing in India.

Unlearn Digital Marketing

After the panel discussion the MSDM class were all asked up on stage to introduce themselves and to tell the indian students about MSDM. We were also asked to speak about our experience in India and were then presented with a gift for visiting the university. After this we got the opportunity to network with the indian students and learn about the different courses that they were studying. We finished off the day with dinner with the alumni of Christ University.

Click here to learn more about carrying out a postgraduate degree in DCU Business School.

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DCU MSc in Digital Marketing India Trip 2016 – Day by Day

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their first blog – a day by day account of what to expect on the India trip.

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Day 1

Our first involved a lot if travel. We met at Dublin Airport and our first stop was Dubai. Here we grabbed a quick McDonalds and then it was onto Bangalore. We were staying at IIM Bangalore and we once we arrived we just did a quick change and then headed straight to brunch at Leela Palace. Traveling to Leela Palace was our first rickshaw experience and an experience it was! We arrived a Leela Palace for brunch which was fabulous. We headed back to IIM after brunch and had a tour of the campus. Then it was off to bed before a busy second day.

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Day 2: Tour of Bangalore

Our second day involved a tour of Bangalore. Here we got to visit lots of tourist attractions like the Bull Temple, Lalbagh Botanical Gardens, the silk emporium and also the Bangalore Palace. The highlight of the day was seeing the monkeys in the botanical gardens and also Bangalore Palace. Later on that evening we got to attend a traditional Indian Concert on the campus and then headed off to dinner at Barbeque Nation.

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Day 3: Republic Day/ Free Day

Our third day in Bangalore was Republic Day. This is a national Indian holiday and we were invited to a ceremony on campus in IIM to celebrate. This was a great experience. After this we headed into the city. As it was Republic there was lots of parades and festivities on. We headed to UB City Mall for something to eat and then went to Cubbn Park. This park had some amusements such as the tea cups and rollercoaster. We then headed off to the markets and bought endless scarfs and touristy bits. Dinner tonight was at Punjabi by Nature which was lovely and the cocktails were lovely.

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Day 4: Trip to Mysore

Our fourth day we took a day trip to Mysore. This involved getting up very early – 6.30am. Our first stop was Tipu Sultan’s Summer Palace. This was a lovely palace on the way to Mysore. We then headed to Mysore Palace and this literally took our breathe away. It was stunning. We took a tour of the palace here and took lots of photos along the way. We also got to take an elephant ride. Next stop was some markets for some shopping. Here we all got to try on saree’s (which some of us ended up buying). We them got henna tattoos and headed for our last stop which was Chamundi Hill before we headed home.

Day5

Day 5: Industry Day

Day five in India was our Industry Day. Here we got to visit IBM Bangaore and also Christ University. In IBM we got to visit the data centre and also got a presentation on cloud computing. This was a great opportunity for us. We then headed for Christ University to attend the ‘Unlearn Digital Marketing’ conference. This was organised by the web marketing academy and was a great opportunity to network and meet some of the Indian students. We then headed out for dinner to Loft 38 with some of the lecturers and students from the web marketing academy.

Day6

Day 6

Our last day in Bangalore we had a workshop on doing business in India in IIM. This was very interesting and we got the opportunity to learn the differences between doing business in Ireland and in India. We then headed to commercial street to the markets for some last minute shopping. Up next was an industry visit to Wipro. This was a great experience and we all really enjoyed getting to visit the innovation centre. Here we got to see all the latest technologies. We then headed for dinner in Toscano in UB City Mall. After this we went to the Skybar at UB City Mall for a few drinks.

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Day 7

Travel Home!

 Click here to learn more about carrying out a postgraduate degree in DCU Business School.

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MSDM Annual Trip To India

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Keep an eye out over the coming weeks when they will be sharing their experience of the trip by providing tips, informative blogs and photos.

Check out the trip video made by MSDM students:


Click here to learn more about carrying out a postgraduate degree in DCU Business School.

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CUEB MBA Seminar March 2016

Dr. Yuhui Gao was invited to Capital University of Economics and Business (CUEB) during 14th March until the 1st April 2016.
During this visit, Dr. Gao delivered an intensive high-tech marketing module to a group of 2nd year undergraduate students specialising in International Marketing.
A seminar on ‘Marketing of High-tech Products and Innovations – Some Classical Frameworks and Practical Implications’ was delivered to MBAs in CUEB.A St. Patrick’s Day celebration was also hosted by the Ambassador of Ireland, Paul Kavanagh and Mrs. Rosemary Kavanagh at the Embassy of Ireland, Beijing (Picture below with the Ambassador and DCU Alumni and DCU China representative Ms Xiaoxia Wang)

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 Dr. Yuhui Gao is a lecturer in Marketing at DCU Business School, Dublin City University. If you are interested in carrying out an undergraduate course in Marketing in DCU Business School, read about our Marketing, Innovation and Technology programme here.

 

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MSDM Student Wins An Post Smart Marketing Student of the Year Award

Congratulations to DCU Business School student Garron Clarke (BSc in Marketing Innovation and Technology 2014 & MSc in Digital Marketing 2016) who has won the An Post Smart Marketing Student of the Year award for 2016.

The An Post Student Smart Marketing Campaign of the Year Award recognises excellence in marketing strategy, design and creativity. Garron, who is currently carrying out the Masters in Digital Marketing in DCU Business School, was awarded for  his campaign ‘The Chronicle’.

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DCU Business School 2016 Phd Scholarships

DCU Business School invites applications for PhD scholarships. These scholarships will provide support for fulltime PhD study and are open to applicants who students register in Year 1 of the full time PhD programme in the Business School in DCU in September/October 2016. Our PhD programme combines scholarly theory-building with a strong applied focus. Research scholars work under the supervision of an academic expert and are an important part of DCU Business School’s vibrant research community.

The scholarships will allow to undertake research in one of the following specialist disciplines:

  • Accounting
  • Economics, Finance, Entrepreneurship
  • Human Resource Management and Organisational Psychology
  • Management, Operations, Information Systems
  • Marketing

For full details, please view the guidelines for applicants.

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MINT Graduate wins Marketing Society of Ireland LePere award

Congratulations to Catherine McManus (BSc in Marketing Innovation and Technology 2014) who has won the Marketing Society of Ireland LePere award.

This annual award was set up in commemoration of the late John LePere  and is open to undergraduate marketing students from all Dublin universities, awarded to the student with the highest grade in a marketing module in final year who has gone on to study marketing at postgraduate level.

Catherine is currently studying for her Masters in Marketing at DCU Business School.

Speaking at the event, Joanne Lynch, Programme Director of the MSc in Marketing commented “We are delighted that Catherine has been recognised by the Marketing Society for academic excellence. She is a very worthy recipient of the LePere Award. This is the third year in a row that a DCU student has won this Award with Catherine following Karl Davitt (2013) and Sinead Foy (2012), which highlights the high calibre of our marketing graduates”.

Pictured above are Catherine McManus and the Chairman of the Marketing Society Mark Nolan

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Course

MSc Insights and Innovation

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If you’re someone with a real, demonstrable passion for food and you’d like a career in that industry where innovation and entrepreneurship are at the core of what you do – then we have a life changing opportunity with your name written on it.  As part of the Bord Bia Talent Academy, the DCU MSc Insights and Innovation offers a fully-funded Masters qualification and a unique, extensive placement in an innovative and dynamic food or beverage company.  You’ll also receive a monthly bursary and, once qualified, you’ll join an elite, in-demand, professional group of innovation specialists who are revolutionising the industry.

Founded to accelerate innovation in order to create and capture value in the exciting food and beverage industry, the Bord Bia DCU Msc Insights and Innovation has already been the launchpad for many successful careers and we are now once again open for applications for the next intake. This unique 18 month full time programme combines an immersive work placement, in a dynamic food or beverage company, alongside an exciting, professional and contemporary Masters qualification in Insight and Innovation delivered in person in DCU’s Business school.

The programme, which is endorsed and supported by the largest food and beverage companies in Ireland, is designed with three guiding principles: insight, sustainability and innovation. 

Jointly designed by Bord Bia and DCU, this programme’s vision is to forge the next generation of world-class innovators to join the food, horticultural and beverage sectors where they will use their creativity, talent and skill to drive sustainable, scalable, profitable and insight-led growth for their host companies and for their industry.

Run over 18 months, this programme combines study and work placement in a Bord Bia company. It begins with an intensive academic element, with modules taught by experienced thought-leaders in the field of innovation and sustainability in the food industry. Following this, the focus moves to experiential learning, as participants are given work placements at the headquarters of the world’s leading food companies where they work side-by-side with leading Insight and Innovation practitioners to discover, develop and deliver new products and services.

This combination of academic content and work placement enables participants to directly apply the insights gained from DCU Business School coursework to their placement company, with immediate and direct benefit to host companies.

Successful applicants will be fully funded and will receive a total €42,000 bursary over 18 months (paid in instalments) to cover living and some travel expenses.

For further information on Bord Bia please see https://www.bordbia.ie/careers/msc-insight-innovation

* Details of the next intake will be posted on this website as soon as they are confirmed.  Please keep watching.  Or, alternatively, register your interest by emailing: bordbia@dcu.ie – Thank You.

“Having collaborated with Bord Bia over the years we jumped at the opportunity to work with a student from the Bord Bia DCU MSc Insights and Innovation programme for over a year.  We gained access to a fresh pair of eyes focussed on the innovation process which is core to our fast-paced dynamic business, and we provided the student the freedom to take ownership of a wide number of projects important to our business growth.  It was a very positive experience, and we were especially delighted with the delivery of new packaging innovation and a new product launch.  

I recommend other Irish food and drink businesses to consider partnering with Bord Bia and DCU and gain access to fresh perspectives about building their innovation capacity.” 

Pat Rigney, Managing Director & Founder, The Shed Distillery 

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