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Spotlight: Masters in Ecommerce

The MSc in Electronic Commerce is the ideal postgraduate programme for graduates of business and computing degrees who are seeking to advance their careers in the growing ICT industry in Ireland and abroad.

The Eduniversal Best Masters rankings, which rates Master’s degrees on reputation, student satisfaction, and employment prospects, placed the MSc in E-Commerce in 18th position globally. Further, the Ecommerce programme has been awarded the prestigious EPAS accreditation which recognises the quality of alumni of the programme and their career progression, the market positioning of the programme nationally and internationally, the curriculum content and delivery system, the extent to which the programme has an international focus, its balance between academic and managerial dimensions, and the appropriateness of the faculty who deliver the programme.

This one-year Masters programme is designed to produce the kind of e-business technologists, managers, entrepreneurs and innovators in greatest demand by the information economy. It does this by providing students on each stream with a powerful combination of technological and business skills of relevance to electronic commerce applications. A strong collaborative ethos across the business and technical streams is fostered through the extensive shared curriculum, interactive teaching modes and overall entrepreneurial and innovative orientation.

Throughout the programme, students will be given the opportunity to apply their knowledge to real-world projects. The MSc in e-Commerce is part of DCU Business School’s Next Generation Management initiative. This initiative provides students with a unique and flexible learning opportunity to develop the competencies required for successful management careers and to contribute to business success.

The Practicum module is taken over the summer months and is a great opportunity to apply all the learning that you will do over the year to a real world case and will be a great asset on your CV upon graduation.

Read more about the MSc in Ecommerce & see how to apply here.

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MSDM Student Wins An Post Smart Marketing Student of the Year Award

Congratulations to DCU Business School student Garron Clarke (BSc in Marketing Innovation and Technology 2014 & MSc in Digital Marketing 2016) who has won the An Post Smart Marketing Student of the Year award for 2016.

The An Post Student Smart Marketing Campaign of the Year Award recognises excellence in marketing strategy, design and creativity. Garron, who is currently carrying out the Masters in Digital Marketing in DCU Business School, was awarded for  his campaign ‘The Chronicle’.

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DCU Executive MBA Speaker Series: Talent Management

The DCU Executive MBA programme exposes participants to top-performing experienced professionals from international and national business who share their insights on such themes as strategy, leadership, digital technology, entrepreneurship and innovation.

On Thursday 14th April 2016 we had our final MBA Executive Speaker Series for the academic year. Rob O’Toole, Head of HR Shared Services for the Irish Civil Service joined us to share his experiences of Talent Management across the public and private sectors.

The DCU Executive MBA is a two-year part-time programme that is widely recognised as the degree of choice for rising executives with ambitions to be Senior Managers/CEOs, whatever their specialist backgrounds.

DCU is Ireland’s University of Enterprise, which influences and drives our industry engagement strategy and MBA programme design. Our MBA participants learn from academic experts with a high level of industry relevant experience and translational research. This ensures graduates have the most up-to-date knowledge of theory and practice.

Learn more about DCU’s Executive MBA programme

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Ten Reasons to do a Masters in DCU Business School

DCU Business School Masters programmes are renowned for having a unique blend of applied theory and real world practice.  Are you thinking of undertaking a Masters? Here’s ten reasons to choose DCU Business School!

  • Distinctive Postgraduate Portfolio – Specialising at postgraduate level can augment your skills sets and make you a stronger job applicant. Our portfolio of professional studies includes full and part-time Masters programmes and a significant number of programmes offered by DCU Business School are unique or the first of their kind in Ireland.

  • Diversity – DCU is a diverse, multi-ethnic community with over 2,000 international students from 116 countries. DCU Business School courses attract a wide diversity of students from many different countries, including recent graduates and experienced executives. To date over 43,000 students have graduated from DCU and are now playing key roles in many sectors across the world.

  • The Learning Partnership – DCU Business School has developed a reputation for lecturer and student interacting as equals in a ‘learning partnership’. As part of the ‘adult learning experience’ experiential learning techniques, including business simulations, case studies, seminars, problem-solving and team building exercises are used to apply knowledge.

  • Variety and Depth in Teaching – DCU Business School staff come from a broad spectrum of backgrounds: accounting, economics, finance, human resource management, information systems, engineering, management, marketing, and psychology. DCUBS academics play an active role in advising government, industry bodies, SMEs and major corporations with research published in leading international academic and business journals.

  • Next Generation Management Philosophy – Next Generation Management is DCU Business School’s ground-breaking initiative, which is designed to prepare the next generation of business managers and leaders, who are adaptive and flexible, innovative, socially responsible and accountable. DCUBS prides itself on its ability to deliver excellent management education in keeping with the needs of the market and to provide students with the knowledge, competence and ability to apply it.

  • Top Class Facilities – Within DCU Business School’s purpose built facility students have access to study rooms for group assignments and collaborative study; computer rooms; a coffee shop; and wireless internet access. Classrooms are fitted with state-of-the-art audio-visual equipment. Students have 24-hour online access to materials, project details and submission requirements via Loop, our online learning platform which offers access to an e-library and allows students to study from home.

  • Global Outlook –  Highly regarded internationally, DCU Business School is a member of the International Partnership of Business Schools (IPBS). DCUBS is actively involved in a wide array of international research projects, student and lecturer exchanges and other international ventures, which are central to our existence.

  • Links to Business – We are justifiably proud of our links with business. DCU Business School seminar series provide a forum for visiting academics and senior business practitioners to impart their knowledge and experience to DCUBS students, while industry-based projects enable students to ground their learning in real-world scenarios.

  • Graduate Reputation – Our reputation as a business school is based, above all else, on the quality of our graduates. Their capacity for creative thinking, their cross-disciplinary approach to problem-solving, and their ability to operate effectively make DCUBS graduates among the most sought after in Ireland and beyond. Our graduates hold senior positions in public and private enterprise around the world and we continue to educate future leaders of Irish and international business.

If you want to take your career to the next level, DCU Business School has the postgraduate programme to help you realise your full potential. If you are thinking about doing a Masters in DCU Business School, you can check out all of DCU Business School’s Postgraduate programmes here.

 

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Conversion Courses – From Veterinary to Accountancy. An Interview with a Professional Diploma in Accounting Graduate

We met with Emerson Burke Murphy, a former Vet from UCD (2009) who graduated from the Professional Diploma in Accounting (PDA) (2010 First Class) to discuss the change from veterinary to accountancy and his exciting career path which followed.

Why did you choose to change career to accountancy after veterinary medicine?

Veterinary medicine has a very high employment rate due to the small number of graduates each year so this was never a concern of mine. I was always going to specialise in veterinary (equine surgery or equine reproduction) but I came to realise that the opportunities in veterinary at this level were very limiting. I am someone who enjoys understanding the bigger picture of what they are involved in and being removed from this would have frustrated me in time as a vet. Chartered Accountancy appealed to me as a profession involved in some of the most diverse aspects of business.

How did you hear about the Professional Diploma in Accounting (PDA) in DCU?

I graduated from veterinary (UCD) and commenced the PDA in September, graduating in 2010. I secured a training position with KPMG during the 2008 Milkrounds. As part of my interview preparation I was aware of the wall I might face when seen to be making such a dramatic change in direction. To this end, I carried out my own research and through this, became aware of the PDA and its merits. My firm were also very encouraging about the PDA as they had seen good results with it previously. I had the option to begin my training contract in 2009 but stuck with my decision regarding the PDA.

How did the PDA help you with your accountancy exams?

I wanted to complete the PDA as I felt it would ensure I was making the right move and would also give me a head start in KPMG rather than worrying about the most basic accounting concepts during my first audit busy season. The PDA was an incredible help with the CAP2’s as I felt that the PDA syllabus (particularly financial reporting) covered far more than the CAP1 syllabus. One particularly helpful aspect of the PDA structure was all-day tutorials on a Friday. Accounting is best learned through experience and the range of issues tackled during these sessions was very helpful.

How did the interdisciplinary mix in the class help your mind develop?

I still have some very good friends from the PDA who are continually developing professionally. The mix of disciplines was refreshing, particularly coming from such an intense and focused discipline like veterinary. Some of the most memorable participants in my class were the science graduates and the law graduates. This mix is something that the firms look for when recruiting.

Why did you choose Corporate Finance? Do you feel that being a non-relevant graduate gave you added insights in this field and why?

Audit was fundamental in my training and is a great way to understand the detailed financial (and to an extent operational) workings of clients. However, I always wanted to move in the corporate finance direction as the variety of work and the satisfaction from being much more involved with clients and their commercial needs (rather than the regulatory requirement of audit) relates back to my initial reason for choosing Chartered Accountancy.

When I first came to London I expected people to be mystified or resistant to my differing academic background. The reality has been that people see it as an asset as the range of issues dealt with is so diverse and challenges to the normal ways of thinking are always welcome.

After completing the Professional Diploma in Accounting in DCU, Emerson qualified as an accountant (ACA) in 2013 and worked in KPMG for 3 years but is now in Deloitte UK as an Assistant Manager in Corporate Finance and is studying for a Diploma in Corporate Finance via the Chartered Institute of Securities and Investments.

Find out more information and apply for the Professional Diploma in Accounting in DCU here!

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