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DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual India trip. Read their third blog about their visit to Wipro:

On our last day in Bangalore, we got the opportunity to visit the Wipro headquarters in Bangalore India. We were greeted at the gate by two graduates who had recently started working with there. We were brought into a conference room and had various talks from different people in the different sectors of the company such as marketing, IT, management and HR. It was really great to gain some insights into the marketing that is performed by Wipro.

Worldwide, Wipro employs over 170,000 people. Between the two campuses in Bangalore over 20,000 people are employed. The campus itself was extremely impressive. It had a number of restaurants, a gym, many different offices, a swimming pool and also. a butterfly garden where he said that they encourage their employees to go for a short time each day to reflect and relax Our guide brought us on a tour and described the working environment to us. The campus is open 24-hours a day with a rotation of employees working at various times throughout the day.

Shortly after our tour of the campus we were brought to was the ‘Technovation Centre’. This is where they develop and test their newest innovations. They first talked us through the process, then showed us some of the innovations they had been working on. They work a lot with virtual reality, sensor control, and advancing technology to make business easier. The first innovation we looked at was a floor map that was controlled by hand sensors. You could scroll through a map of a mall, search for products you wanted for example, clothes, household items etc. and select them, they then popped up as an image which you could select then it would take you to the relevant store and show you a map based on where in the mall you currently where.

The next innovation we were shown was virtual reality glasses. Two members of DCU MSDM got the chance to try them out. The setting was a store where you could select items to put in your basket then bring to the checkout. They are working with stores to develop a virtual world of the store and enable customers to shop like this in the future. The next innovation we were shown was a phone app that allowed you to scan the content of a box and project a 3D image of the contents so you could see actually size and dimensions.

After the technovation centre, we went back to the first conference centre where they had kindly put on a high tea for us. It was great and we got the opportunity to get to know the recent graduates. Over all the industry visit to Wipro was a fantastic trip that gave us the opportunity to learn about Wipro as a business and was also a great opportunity to network.

MSDM Wipro Bangalore

Click here to learn more about carrying out a postgraduate degree in DCU Business School.

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their second blog about their ‘Industry Day’:

As part of our MSDM trip to Bangalore we got the opportunity to visit IBM Bangalore and also Christ University. These industry visits gave us a great opportunity for networking and also to learn what it is like to do business in Bangalore. Our first industry visit of the trip was to IBM. In IBM we got the opportunity to visit the data centre and also gain some insights into cloud computing in IBM. This was very interesting for us and gave us the opportunity to learn about the power of cloud computing and that latest cloud computing technology.

MSDM IBM Bangalore (1)

Our next stop was to Christ University in Bangalore. Here we were invited to a conference called Unlearn Digital Marketing. We started off the day with an introduction and were welcomed to the University. Our own lecturer Graham Hunt was then invited to speak at the conference. He spoke digital marketing and how it operates in Ireland. After this we then gained some great insights into the differences in how digital marketing works in India.

A panel discussion was next where the floor was opened up for different questions. Some of the different questions that were asked were do with different digital marketing tactics that can be used in start ups, how to deal with ad blockers, the power of periscope and  much more. This was an opportunity for us to understand the differences in digital marketing in India.

Unlearn Digital Marketing

After the panel discussion the MSDM class were all asked up on stage to introduce themselves and to tell the indian students about MSDM. We were also asked to speak about our experience in India and were then presented with a gift for visiting the university. After this we got the opportunity to network with the indian students and learn about the different courses that they were studying. We finished off the day with dinner with the alumni of Christ University.

Click here to learn more about carrying out a postgraduate degree in DCU Business School.

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their first blog – a day by day account of what to expect on the India trip.

day1

Day 1

Our first involved a lot if travel. We met at Dublin Airport and our first stop was Dubai. Here we grabbed a quick McDonalds and then it was onto Bangalore. We were staying at IIM Bangalore and we once we arrived we just did a quick change and then headed straight to brunch at Leela Palace. Traveling to Leela Palace was our first rickshaw experience and an experience it was! We arrived a Leela Palace for brunch which was fabulous. We headed back to IIM after brunch and had a tour of the campus. Then it was off to bed before a busy second day.

Day2

Day 2: Tour of Bangalore

Our second day involved a tour of Bangalore. Here we got to visit lots of tourist attractions like the Bull Temple, Lalbagh Botanical Gardens, the silk emporium and also the Bangalore Palace. The highlight of the day was seeing the monkeys in the botanical gardens and also Bangalore Palace. Later on that evening we got to attend a traditional Indian Concert on the campus and then headed off to dinner at Barbeque Nation.

Day3

Day 3: Republic Day/ Free Day

Our third day in Bangalore was Republic Day. This is a national Indian holiday and we were invited to a ceremony on campus in IIM to celebrate. This was a great experience. After this we headed into the city. As it was Republic there was lots of parades and festivities on. We headed to UB City Mall for something to eat and then went to Cubbn Park. This park had some amusements such as the tea cups and rollercoaster. We then headed off to the markets and bought endless scarfs and touristy bits. Dinner tonight was at Punjabi by Nature which was lovely and the cocktails were lovely.

Day4

Day 4: Trip to Mysore

Our fourth day we took a day trip to Mysore. This involved getting up very early – 6.30am. Our first stop was Tipu Sultan’s Summer Palace. This was a lovely palace on the way to Mysore. We then headed to Mysore Palace and this literally took our breathe away. It was stunning. We took a tour of the palace here and took lots of photos along the way. We also got to take an elephant ride. Next stop was some markets for some shopping. Here we all got to try on saree’s (which some of us ended up buying). We them got henna tattoos and headed for our last stop which was Chamundi Hill before we headed home.

Day5

Day 5: Industry Day

Day five in India was our Industry Day. Here we got to visit IBM Bangaore and also Christ University. In IBM we got to visit the data centre and also got a presentation on cloud computing. This was a great opportunity for us. We then headed for Christ University to attend the ‘Unlearn Digital Marketing’ conference. This was organised by the web marketing academy and was a great opportunity to network and meet some of the Indian students. We then headed out for dinner to Loft 38 with some of the lecturers and students from the web marketing academy.

Day6

Day 6

Our last day in Bangalore we had a workshop on doing business in India in IIM. This was very interesting and we got the opportunity to learn the differences between doing business in Ireland and in India. We then headed to commercial street to the markets for some last minute shopping. Up next was an industry visit to Wipro. This was a great experience and we all really enjoyed getting to visit the innovation centre. Here we got to see all the latest technologies. We then headed for dinner in Toscano in UB City Mall. After this we went to the Skybar at UB City Mall for a few drinks.

Day7

Day 7

Travel Home!

 Click here to learn more about carrying out a postgraduate degree in DCU Business School.

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Keep an eye out over the coming weeks when they will be sharing their experience of the trip by providing tips, informative blogs and photos.

Check out the trip video made by MSDM students:


Click here to learn more about carrying out a postgraduate degree in DCU Business School.