DCU Business School Hosts Alumni Panel Discussion to Inspire Next Generation of Entrepreneurs

Dynamic alumni-led event highlights career strategies, entrepreneurship insights, and personal branding for DCU’s New Enterprise Development students.

Dublin City University Business School recently welcomed back alumni Catherine Drysdale FCA (Projects Transformation & Change Consultant at Barden), Clíona Jordan (Startup Cloud Lead at Google), and Jennifer Brennan (CEO of Thrive Marketing Ireland) for an engaging panel discussion. The event, part of the New Enterprise Development module, was attended by over 300 students and chaired by Dr. Eric Clinton.

The session provided students with actionable insights into career progression, entrepreneurship, and the importance of personal branding. Attendees benefited from candid discussions and real-world advice, followed by a lively Q&A session where the panellists offered tailored guidance on start-up strategies and mentorship.

Jennifer Brennan emphasized the critical role of attitude in talent acquisition, stating, “With the right attitude, skills can be learned, and challenges can be overcome. Personal branding is a key differentiator in today’s competitive landscape.” Catherine Drysdale shared her experiences in nurturing talent, highlighting the importance of emotional intelligence and a culture of accountability. Clíona Jordan praised the ambition and curiosity of DCU students, noting that “DCU’s entrepreneurship programme equips students with the confidence and skills to make their mark, whether in start-ups or established companies.”

The event underscored DCU Business School’s commitment to providing students with practical knowledge and industry connections, fostering a launchpad for future leaders in business and innovation.