Inaugural DCU-Applegreen Innovation Challenge Award

Inaugural DCU-Applegreen Innovation Challenge Award

On Thursday 13th April, we welcomed Applegreen to DCU Business School to present the inaugural DCU-Applegreen Innovation Challenge Award to a group of first-year students in the Learning Innovation for Enterprise (LIFE) module.

Using design-thinking techniques, students were tasked with developing a service innovation focused on enhancing Applegreen’s customer service.

Students worked in groups and visited Applegreen stores across Ireland to gain first-hand market research insights to assist them in developing innovative solutions.

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The winning team presented their innovation in the boardroom to Applegreen’s Head of Innovation, Maria Cassidy, Early Careers Manager, Katie Dunne, as well as the Dean of DCU Business School, Professor Dominic Elliott, and module lecturers, Dr Catherine Faherty and Dr Orlagh Reynolds. We would like to thank Applegreen for their ongoing partnership on the award-winning LIFE module.

Congratulations to Emma Jones, Andrew Keegan, Conor Jones, Wojciech Karatysz, Bianca Iepureanu, Tomas Hegarty and Ryan Holmes.

Katie Dunne (Applegreen), Bianca Iepureanu (LIFE student), Maria Cassidy (Applegreen)