Mr John Purdy, Co-Founder and Non-Executive Chairman of Ergo

Mr John Purdy, Co-Founder and Non-Executive Chairman of Ergo

Today DCU Business School welcomed Mr John Purdy, Co-Founder and Non-Executive Chairman of Ergo, to speak to the final year New Enterprise Development class about his journey from co-founding Ergo 28 years ago to creating a €100m business.

With his vast experience in co-founding a business and steering it through extraordinary growth, John gave the class insights into the most important factors that contribute to a start-up’s success. One of his key pieces of advice to students was the importance of always moving forward and having a healthy attitude towards change. For budding entrepreneurs to thrive and grow, they must surround themselves with people who are honest and realistic. He described how ego is often the first reason why companies fail, and that keeping your feet on the ground and remaining humble is key to sustainable success as an entrepreneur. John’s three ‘B’s’ for students – which he frequently referred to throughout his own entrepreneurial journey – are to be brave, be bold, and believe.

Students will take great inspiration from John’s insights as they move toward the Dragon’s Den stage of their New Enterprise Development project next month.

Study Business at DCU: https://business.dcu.ie/undergraduate-full-time/