DCU MSc in Digital Marketing India Trip 2016 – Industry Day

DCU Business School MSDM (Masters in Digital Marketing) students recently went on the programme’s annual trip to India. Read their second blog about their ‘Industry Day’:

As part of our MSDM trip to Bangalore we got the opportunity to visit IBM Bangalore and also Christ University. These industry visits gave us a great opportunity for networking and also to learn what it is like to do business in Bangalore. Our first industry visit of the trip was to IBM. In IBM we got the opportunity to visit the data centre and also gain some insights into cloud computing in IBM. This was very interesting for us and gave us the opportunity to learn about the power of cloud computing and that latest cloud computing technology.

Our next stop was to Christ University in Bangalore. Here we were invited to a conference called Unlearn Digital Marketing. We started off the day with an introduction and were welcomed to the University. Our own lecturer Graham Hunt was then invited to speak at the conference. He spoke digital marketing and how it operates in Ireland. After this we then gained some great insights into the differences in how digital marketing works in India.

A panel discussion was next where the floor was opened up for different questions. Some of the different questions that were asked were do with different digital marketing tactics that can be used in start ups, how to deal with ad blockers, the power of periscope and much more. This was an opportunity for us to understand the differences in digital marketing in India.

After the panel discussion the MSDM class were all asked up on stage to introduce themselves and to tell the indian students about MSDM. We were also asked to speak about our experience in India and were then presented with a gift for visiting the university. After this we got the opportunity to network with the indian students and learn about the different courses that they were studying. We finished off the day with dinner with the alumni of Christ University.