Access to Top Talent
Our rigorous selection process ensures that participating students are of the highest calibre, bringing fresh perspectives and innovative solutions to your organization’s challenges.
What is the Practicum?
Our Practicum or Applied Business Project is a module that offers an exciting opportunity for companies to collaborate with our MSc students in solving real-world challenges. As a prestigious institution dedicated to high-quality education and practical experiences, DCU Business School is committed to providing students with hands-on learning opportunities while offering valuable solutions to our partner companies.
Purpose
The purpose is to provide MSc students with supervised practical application of the theories they have learned throughout their studies. By working in teams, students tackle real-world problems faced by live “client” companies, under the guidance of experienced faculty members.
Our Clients
Here is a selection of a few of our prestigious companies that made use of the Practicum module and DCU Business School’s resources.
Process
The Practicum process begins in January, with student teams diving into research and analysis to understand the challenge faced by the client company. Over the course of 6 months, students work closely with company representatives, attending six one-hour meetings to discuss progress and refine solutions. In June, teams present their research and recommendations, culminating in a formal presentation to the client company at the end of July/August.
Student and Partner Experiences
“For me, one of the main benefits of doing the practicum was that I got real hands-on experience working with a client and executing a wide range of digital marketing activities. I gained knowledge and experience working with Google Ads, SEO and social media planning, which proved to be very helpful for me when I was applying for jobs after the programme. I think in general this is one of the huge benefits of the course, that after you graduate and start looking for jobs, you have lots of projects you can refer to where you worked with real companies and clients.”
To the Practicum team:
“On behalf of Emma C, John and the team here, we would like to thank you for sending over the final report for the Practicum. We truly appreciate the hard work and dedication you’ve shown throughout this project. The insights and recommendations you’ve provided are invaluable, and we are confident they will contribute significantly to our company’s future development.
It has been a pleasure collaborating with you, and we’re grateful for the thoughtful analysis you’ve conducted.”
“Great engagement and preparation for meetings – really drove the agenda, particularly given the broad scope we outlined. The research was quite comprehensive and the writing quality high.”
“We are currently utilising some of the feedback from the students as we work our way through this change in business direction”.
“Thoroughly enjoyed working with the DCU Practicum students. I was very impressed with the standard of work delivered. The stand-out quality from the groups that I worked with was their innovative approach to solving problems and their confidence in the implementation of solutions.”
“Our team of DCU Students have been exceptional to work with.
Over the past several months, we have introduced them to the highly dynamic environment of an international airport, and the associated challenges faced. Giving them the scope to research our USCBP product, and the drivers behind its success has generated tremendously valuable insights for Daa Group. So much so, that in the past number of weeks, key reps. from across our Group have reached out to arrange meetings with the students.
We want to thank DCU Business School for this opportunity, and especially the students – for their tremendous dedication and commitment – and we look forward to future collaborations.”
“Activ8 Energies has grown over the past 17 years to become Ireland’s largest installer of domestic and commercial Solar PV systems in Ireland.
The business has been at the forefront of the green solar revolution in Ireland and has paved the way in helping its customers generate their own renewable energy as well as reduce the cost of electricity bills in their homes and businesses. Activ8’s continuous expansion has seen it deliver more and more commercial solar projects in the UK.
The business identified the opportunity to work closely with the MSc students in Dublin City University via the Practiums in carrying out an in-depth study into the opportunities and risks for a business entering the UK market with a particular focus on the Commercial Solar PV market.
Working with the MSc students has proven to be a very valuable and rewarding experience for both the management team within Activ8 and the MSc students who got a taste of the real-life experience of how a fast-paced business operates.”
Meet the Practicum Team
Dermot Duff
Practicum Leader
Bilal Shahid
Practicum Business Mentor
Abraham Ajit Kallivayalil
Practicum Business Mentor
Support from DCU Business School
At DCU Business School, we provide comprehensive support to both students and partner companies throughout the Practicum process. Our experienced faculty members serve as supervisors, guiding students through every stage of the project. Additionally, our dedicated Practicum Supervisor and his team of business mentors are available to address any questions or concerns that may arise.
Any Questions?
We invite you to explore the possibilities of collaborating with DCU Business School on a Practicum project.
Please contact us to discuss how we can work together to address your company’s challenges and achieve mutual success. Thank you for considering this exciting opportunity, and we look forward to the possibility of working with you.
Contact: practicum@dcu.ie
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