Success for DCU Business School Masters Students at SAP Innojam Event

The SAP Innojam event took place between the 27th and 28th of November in the SAP Dublin AppHaus building in City West. Innojam is a 24hour overnight, intense coding event, where students are expected to utilise the design thinking method, combined with SAP Technology, and a large data set of Irish geographic and demographic data to create a solution to the delivery of public services in Ireland going forward. The students were split into 8 groups and asked to create a prototype of an app, to demonstrate how their solution would work and how it would appear to the user.

On the Friday morning teams presented their idea and prototype to industry experts working at SAP. Prizes awarded included; best use of SAP Technology, most creative idea, best presentation, and overall winner. Out of the three DCU Students who attended Innojam, all three students were awarded a prize, which was a great result for DCU! Cathal Bellew’s (Masters in Management (Strategy)) group was awarded the best overall prize, David Bell’s (Masters in Marketing) group won the best use of technology, and Gillian Halpin’s (Masters in Marketing) group brought home the prize for ‘most creative idea’.

Gillian commented “While Innojam was trying at times, it was a great experience and provided a great opportunity to learn and develop key competencies!”

The students attended Innojam as part of their Next Generation Module.

Congratulations Cathal, Gillian and David, we are all delighted to hear of this great achievement