DCU Masters Students Win Gold in the Marketing Edge Echo Collegiate Challenge

Congratulations to the winning team from the MSc in Digital Marketing who scooped 1st prize in the prestigious 2017 Marketing EDGE Collegiate ECHO Challenge. Conducted since 1986, the challenge provides university students with a real-world marketing project and challenges them to create and pitch a marketing campaign to a leading brand. The team worked with a theoretical budget of $5 million for a guided travel company. There were more than 200 entries in this year’s worldwide competition, which was judged by over 50 seasoned professionals across the marketing industry.

The DCU team have been awarded $3,500 but also made history as the first international team to win the graduate category.

Pictured is the winning team: Conor Beglan, Niamh O’Shea, Claire Crumlish, Alison Morgan and Michael O’Dwyer. For more information about the challenge visit: www.marketingEDGE.org.

About the MSc in Digital Marketing

The MSc in Digital Marketing is designed to help participants understand how digital technologies are changing consumer behaviour and equip them with the knowledge to engage with consumers using digital channels.

Assessments include:

Complete a search engine optimisation (SEO) report for a chosen client

Design and run a digital advertising campaign

Demonstrate mastery of analytics techniques using large social media data sets

Complete Google Analytics, AdWords, Video Advertising Certifications

Develop websites using industry recognised content management systems

Graduates from this programme will have highly-developed competencies in communicating and marketing using social media, analytics and other digital and mobile technologies.

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