DCU Masters Students Win Gold in the Marketing Edge Echo Collegiate Challenge
Congratulations to the winning team from the MSc in Digital Marketing who scooped 1st prize in the prestigious 2017 Marketing EDGE Collegiate ECHO Challenge. Conducted since 1986, the challenge provides university students with a real-world marketing project and challenges them to create and pitch a marketing campaign to a leading brand. The team worked with a theoretical budget of $5 million for a guided travel company. There were more than 200 entries in this year’s worldwide competition, which was judged by over 50 seasoned professionals across the marketing industry.
The DCU team have been awarded $3,500 but also made history as the first international team to win the graduate category.
Pictured is the winning team: Conor Beglan, Niamh O’Shea, Claire Crumlish, Alison Morgan and Michael O’Dwyer. For more information about the challenge visit: www.marketingEDGE.org.
About the MSc in Digital Marketing
The MSc in Digital Marketing is designed to help participants understand how digital technologies are changing consumer behaviour and equip them with the knowledge to engage with consumers using digital channels.
Complete a search engine optimisation (SEO) report for a chosen client
Design and run a digital advertising campaign
Demonstrate mastery of analytics techniques using large social media data sets
Complete Google Analytics, AdWords, Video Advertising Certifications
Develop websites using industry recognised content management systems
Graduates from this programme will have highly-developed competencies in communicating and marketing using social media, analytics and other digital and mobile technologies.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.