DCUBS MSc Marketing – An Alumni Perspective

DCUBS MSc Marketing – An Alumni Perspective

Amy Kelly-Atkinson, Online Marketing Coordinator for Linkedin EMEA, and 2013 graduate from the MSc in Marketing  outlines her experience of the Programme.

As a recent graduate in September 2013 I can safely say that DCU has provided me with not only a top class education, but also the practical skills necessary to carve a great career path for myself. I chose to go to DCU Business School for my undergraduate degree in Business Studies. Of all the courses I had looked at, Business Studies stood out as it gives students the option to do a full year, paid work placement. This was honestly one of the best things I could have done as it gave me a solid idea of what I wanted to do when I finished college.

During my placement I worked as a marketing assistant for a global pharmaceutical company. After a year, I was sure of what I wanted to specialise in in my final year. It also allowed me to think further ahead about what I wanted to do when I finished college. For me, the option to continue my education and study a Masters in Marketing was the best choice.

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In an increasingly digital landscape, I wanted to find a programme that was up to date with modern marketing practices and offered more than just in- class learning. The Marketing Masters programme in DCU was definitely the most relevant and offers the opportunity to gain valuable practical experience. During the masters year in DCU I got the opportunity to work closely with companies such as UNICEF and Croke Park, and spend the summer working on a digital marketing focused practicum with Temptster – an innovative Irish start up. This experience was invaluable and provided me with great real-life experiences for when I started interviewing for jobs. I also got the chance to run a Google Adwords campaign for a client, which was incredibly useful and relevant to marketing practice.

In an increasingly competitive jobs market, it is so important to stand out from the crowd with many examples of work experience, creativity, leadership and education. DCU ensures that their students have the skill set to be the best candidates and the evidence is clear with high percentage of their students finding employment shortly after graduating.

Before starting the MSc in Marketing I was worried that the programme would be difficult and overwhelming, but I found that by managing my time well I was also able to enjoy my year. The masters is really social and I have a great group of friends as a result! The lecturers also invest a lot of time into their students, and being able to approach them and ask for help really makes a difference.

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I am now working for LinkedIn as the Online Marketing Coordinator for Europe, the Middle East and Africa (EMEA). This is definitely a dream job for me, as I get to be creative, travel, and work alongside a global team of marketers who are consistently innovating and creating great results for LinkedIn. Here we embrace modern marketing and are encouraged to be innovative, act like owners and build relationships, which is really encouraging and inspiring! Despite the fact that I have only graduated recently, I am given a lot of responsibility in my current role and I believe that this can be partially attributed to the foundations I built at DCU Business School.

There are so many great opportunities in major companies with their headquarters in Dublin, and the MSc in Marketing Programme has a great reputation among them. I would 100 percent recommend this programme to anyone hoping to get in to a digital marketing career in the tech industry, whether in Dublin or globally!

If you are interested in studying the MSc in Marketing, you can register for more information below:

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