Practicum Day, the final hurdle for postgraduate students at DCU Business School

135 Dublin City University Business School masters students reached the final hurdle last Friday as they presented their final group presentations to their clients.

30 groups of students were matched up with a variety of companies back in January, when clients informed the students on the background to the live project. From there, the teams mapped out the market utilising primary and secondary research to problem solve.

The year-long project gave plenty of time for groups to implement, analyse and optimise some of the applied activities. The groups were also offered the unique opportunity at the results phase of the project to give effective advice to the client and critically analyse live data, offering masters students a hands-on experience that exceeds the value of doing a dissertation.

The practicums are sourced from a wide range of organisations, both business and not-for-profit.

Wayne Tyrell, Senior Legal Advisor, Irish Aviation Authority said

“Thoroughly enjoyed working with the DCU practicum students. I was very impressed with the standard of work delivered. The stand-out quality from the groups that I worked with was their innovative approach to solving problems and their confidence in the implementation of solutions”

Practicum Day is a special day within the faculty, Professor Dominic Elliott shares

“On behalf of the faculty, I would like to offer congratulations to all our postgraduate students presenting their practicum projects to their clients and peers last Friday. The practicum project offers you a wealth of experience to take with you into industry! Thank you to all our industry partners and alumni who teamed up with us offering this unique opportunity to solve real-world problems.”